The latest trends in new media marketing technologies, strategies and tactics:
Ad of the Day: Cycle Safety | Adweek
While i don’t usually post broadcast ads, I am a cyclist, and the visual effects on this are striking.
TRUE STORY: Facebook Is Keeping My Brother Alive
I’ve seen posts talking about the problem of leaving a deceased person’s Facebook page active. This is a compelling argument for the opposite approach. Keeping their page alive, even if they’re not.
Why iPads are a retail game-changer – USATODAY.com
Some good data in this story about a recent Forrester study. Bottom line is while tablets are often lumped into mobile, we’re seeing more and more evidence that tablets are a more distinct screen experience.
DIGIDAY: 5 Niche Social Nets That Work
While the big social networks pull all the buzz, if your target audience is niche enough, you might find social networks like these to reach them through.
Don’t Be a Content Marketing Grinch – Convince & Convert
I couldn’t agree more with these fundamental ideas behind distributing content wherever you can find relevant readers.
How YouTube Wins in the Great Unbundling of Cable TV | Advertising Age
A good read on where the future of television and video content is headed.
AppGrooves: App Recommendation Engine... Read more
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Tagged 'creative' 
Creativing :: A Facebook afterlife, How content sharing drives SEO, and Disney’s winning social media strategy
Tags: Apple, apps, campaigns, content, contentmarketing, creative, disney, Facebook, ipad, iPhone, mobile, social, socialmedia, Strategy, tablets, trends, Video, youtube
Posted in Creative Best Practices, Desktop Apps, Emerging Platforms, Social Media, Web Analytics, Wireless | No Comments »
Creativing :: The new new agency, sweet QR code designs, and how hotels are using social media rewards
The latest in new media marketing strategy and tactics:
Building the Agency of Now « Threeminds
Love this voice-of-reason POV on the industry.
The Top 10 Marketing Sites For Social Media Marketing Trends | Fast Company
According to a recent survey by Effie and Mashable, 87% of marketers said social media was “important” or “very important” to achieving their biggest marketing goal this year. So we know social is a key marketing activity for many leading brands. So where are marketers getting their social media information? From this survey, it’s not primarily the traditional advertising publishers, although a few of them did make the list.
Report: Amazon To Use Two-Finger Touchscreen To Keep Table Competitive With The iPad | TechCrunch
The battle to grab market share from Apple, be it from the iPad or iPhone, is going to be an interesting story over the next couple of years, and should offer interesting insights into the power of a brand versus a low price competitor.
Milk Campaign Withdrawn Amid Charges of Sexism – NYTimes.com
Perhaps the most interesting comment is the last line. A seasoned ad exec surprised but the uproar speaks to how much has changed since 2005. That rate of change doesn’t happen in other media platforms.
Judge dismisses... Read more
Tags: amazon, Apple, apps, campaigns, community, content, creative, crisis, culture, Facebook, mobile, qr, social, trends, twitter
Posted in Creative Best Practices, Emerging Platforms, Opinions, Social Media, Wireless, Word of Mouth | No Comments »
Creativing :: Led Zep YouTube mashup, an epic iPhone plunge, and visualizing cable news topics
The latest in new media marketing strategies, tactics and technologies:
100 YouTube Videos Come Together To Cover Led Zeppelin [VIDEO]
More than anything, I think this shows how something as seemingly simple as video sharing has impacted so many people in so many situations and environments, and draws a common thread across all of them.
This iPhone Survived a 13,500-Foot Fall
A great brand story, irregardless of what a freak event this may have been.
Track that bias: New app visualizes cable news topics live — Online Video News
The first 2 paragraphs of this are all you need to read to get a nice sense of how text analysis can be used to add depth and perspective to a batch of data difficult to otherwise get a good grasp of.
How Bing’s Editors Choose Sexy Images To Seduce You Away From Google | Fast Company
A battle of the page design strategies between Microsoft (Bing) and Google. While Bing has supported their page launch with a significant paid media effort, I can see how this more emotional greeting is a great shot at Google’s supposed strength; simplicity. It’s like the political debate strategy of attacking, not your opponents weaknesses, but their strengths.
AmEx Links Up Facebook With Coupon-less... Read more
Tags: Apple, bing, campaigns, community, content, contentmarketing, creative, culture, Data, Facebook, gaming, google, infographics, iPhone, mobile, social, socialmedia, Strategy, technology, trends, Video, youtube
Posted in Creative Best Practices, Emerging Platforms, Opinions, Social Media, Video, Wireless, Word of Mouth | No Comments »
Men, Milk, and PMS: An Unlikely Trio
When it comes to marketing campaigns, I would say premenstrual syndrome, commonly known as PMS, is always a tough subject to tackle (fiber is still pretty funny to me). Now, throw in milk and the 18-34 male demographic and you are treading in uncharted waters. Beyond commercial battles between Kotex and Playtex, PMS is a pretty stale subject. But ad agency Goodby, Silverstein & Partners has launched a new print campaign that has women (and men) bristling with disapproval. The campaign and website aptly titled "Everything I Do Is Wrong," reminds men that milk can ease the symptoms of the mighty PMS. The posters feature hapless men and quotes like this "I am sorry I listened to what you said and not what you meant." Or these below:
Needless to say there are a lot of women offended, calling the ads "sexist," and "lazy marketing." As we all know, a little controversy never hurt. This is the first time I have even thought about a milk ad since their famous "Got Milk?" campaigns of the 90s (I always thought those mustaches were a little gross). Now while some will of course be offended, others will think these ads are all in... Read more
Tags: advertising, creative, marketing
Posted in Creative Best Practices, Entertainment, Opinions | No Comments »
Creativing :: The latest mobile apps, all things Google+, and iPads driving 1% of Web traffic
The latest in new media marketing trends:
New Apps for iPhone & Android, June 2011
What RWW selected as the best of the new mobile apps to hit the market in June. A good, quick, scan.
Op-Art: Like it or Unfriend It – Graphic – NYTimes.com
Loved this Independence Day piece in the NY Times. Probably an effective history lesson for teens, as well.
iPads Generate 1% Of the World’s Web Traffic [STATS]
Given that iPad sales are ‘only’ 25m to date, this is remarkable. Then again, if you have you, you probably realize how much leisure browsing you do. Or maybe you don’t, because it happens so naturally. This really drives home the prediction that tablets will be our main form of consumption, and that desktops and even laptops will become relegated to the routine and power-hungry tasks.
EXCLUSIVE: Google To Retire Blogger & Picasa Brands in Google+ Push
Interesting to see how Google is ramping up their social efforts around +. Unlike so many of their previous product launches (ahem, Wave) where it felt like they were casually tossing a new product into the ring, you can tell they know they’re at a key crossroads, and don’t have a lot of margin for error this time... Read more
Tags: apps, campaigns, creative, culture, Data, Facebook, google, ipad, mobile, paidmedia, social, socialmedia, twitter
Posted in Creative Best Practices, Emerging Platforms, Social Media, Web Analytics, Wireless, Word of Mouth | No Comments »
