Tagged 'creative'

A savvy Instagram promotion from fashion retailer ShoeDazzle

Posted by Doug Schumacher on June 18th, 2015 at 12:29 pm

As we’ve shown in the past, Instagram is delivering great levels of engagement, in particular for fashion brands.
That means brands are going to want to be building their audience on the network. How are fashion brands doing that through their Instagram posting? Typical questions marketers have around this type of campaign are: What topics or themes are used to build audience on Instagram? How long do the campaigns run? How much posting is used? How are those posts scheduled?
We’ll answer those questions and others in this post.
To start, I went into Zuum’s Subject Analyzer to look for interesting promotional campaigns that generated solid engagement rate. ShoeDazzle’s #SummerSandalSteal stood out both for it’s volume and engagement level.
Our first view is an overall campaign analysis, featured directly below. Notice the major metrics. Posting volume of 5, average engagement level of .55%, and the calendar view in the Posting By Day chart.
ShoeDazzle’s #SummerSandalSteal Campaign

Note the content of the posts, directly above. Simple steps to enter a drawing to win a free pair of sandals. The request is simple and straight-forward. Follow and mention the brand in a post, and include the campaign hashtags. Those parameters make it easier for the brand to track performance, while also... Read more

5 Ways to Attract Top Talent (Even When You’re Not Facebook or Google)

Posted by Laura Schooling on June 18th, 2015 at 9:04 am

It’s hard to find great talent. This is has always been one of my top challenges, but never more so than now when many tech giants and startups lead recruitment by focusing on the perks. How many job listings have you read that start with: free lunch, a game room, and unlimited vacation?

How to Calculate ROI for Customer Experience

Posted by Tony Quin on November 8th, 2013 at 9:45 am

If you’re a marketer, you hear the term customer experience a lot. It’s a convenient catch phrase for all the experiences that a consumer has with a brand from awareness to advocacy and it’s the product of user experience design (UX) work, which focuses on creating superior customer experiences.
While many people intuitively understand that customer experience is pretty important, however, they don’t always see the value of user experience design. Value is the keyword here because at some point you are probably going to have to justify an investment in UX.
For example, the ROI (return on investment) of the user experience for a website has been a comparatively easy to figure out in the digital world. You can value and compare the conversion rate before you redesign a website using UX and also afterwards. Improvements in simplicity and relevance invariably deliver better results, which can be easily measured. The calculation gets harder when a brand has to consider investing in a unified customer experience strategy and execution, however.
Since people hop from channel to channel so quickly and frequently today, a brand can’t have a good experience in one place and a lousy experience in another, especially when all it takes... Read more

Do In-House Agencies Make Sense?

Posted by Tony Quin on September 24th, 2013 at 7:42 am

I just finished an article about creativity that was inspired by a video from John Cleese on the subject in 1991. In the video, he talks about how most companies have cultures that tend to close down the openness that creativity needs to flourish. Then I read that the ANA (Association of National Advertisers) has just published a study that shows that in-house agencies at brands have grown substantially in number and size in recent years.
Of the 203 brands that responded to the study, 58% said they now have in-house agencies (up from 42% in 2008). The biggest reason for the growth cited was cost, with procurement being a big factor in the shift. The study pointed to the dark side of this development at the same time, which might not have occurred to the bottom-line oriented procurement folks.
As one might guess, the two biggest problems cited are market awareness and creativity. Staying on top of key trends is a problem with in-house agencies apparently. Brands say it’s now an issue 45% of the time (up from 34%). Lack of creative innovation was also a rising concern going from 34% to 43%.
This fits with what John Cleese describes as the... Read more

5 Flat Design Principles Your Business Should Adopt

Posted by Calvin Sellers on July 24th, 2013 at 12:08 pm

The concept of flat design has been around for a very long time, but it has taken a position of prominence in recent years. In simple terms, flat designing is using very basic, two-dimensional design concepts to create a mobile app or a webpage. Some designers feel that flat designing is too simplistic, but there are ways to utilize flat design concepts that can make your app or website more user-friendly.
Relevant Text Fonts

Image via Flickr by coleydude
One of the principles of flat designing is to utilize fonts that are basic, but are also relevant to the content. For example, an important piece of text would get a strong and basic font, instead of a flowery and decorative look. By utilizing relevant text fonts, you can get a message across to mobile audiences more effectively and much more quickly. One of the benefits of enterprise mobility management is the ability to keep everything updated and in sync across multiple platforms.
Colors

Image via Flickr by Rubber Dragon
Flat designing tends to use brighter colors than most other forms of web programming. Designers can use this concept to help make important parts of their app or website stand out without causing them to clash with other... Read more