Tagged 'corporate culture'

Zappos & the Importance of a Vibrant Corporate Culture

Posted by Michael Sprouse on February 22nd, 2010 at 12:00 am

Corporate culture is a topic that is very important and often overlooked by many businesses. The detractors claim that it is difficult or even impossible to measure the impact that corporate culture has on the bottom line. Phrases and topics like "employee empowerment," "managing from the bottom-up," "management training," and "employee perks" are still not widely embraced in most businesses.
My question is: Why not? I’d like to provide an alternate point of view. One of the tent poles of Epic Advertising over the past two years has been a focus on our culture and people. The result? Two consecutive years of great business success, double-digit percent year over year revenue growth, and a No. 3 ranking in Crain's New York Business “Best Places to Work” 2009 competition.
But my intent here is not to tout Epic. Perhaps the best example of the importance of corporate culture and how it is a key component to success is Zappos. In case you’re not familiar with Zappos, we featured them in our latest issue of Winning the Web. Zappos also has a fantastic subscription site - called Zappos Insights - devoted entirely to helping other businesses enhance their corporate culture and develop an innovative... Read more