iMedia Connection Blog

In a system of established cable and television business models with restrictive syndication, it seems the only way to push the evolution of video forward is to approach distribution in as many angles and in as many territories as possible. HBO is finally embarking on this frontier with their recent announcement of HBO Nordic AB, a service that will provide HBO content direct to consumers for the first time in Europe. This move is a symbol of changing audience expectations and the very real opportunities that exist for video producers and publishers if they will only tap in.