Where would your company be without published information? Whether you’re researching advances in cloud computing and security, sharing best practices for risk management, staying abreast of industry and legislative regulations, or helping companies expand into new markets, you know sharing published information is vital to giving your clients sound guidance.
In the increasingly wired workplace, video can serve as one of our most effective communication tools. While, historically, visuals have served a critical business role in aiding the persuasion process and improving retention, using video and film content adds an unmatched level of excitement to business presentations. Popular video scenes can convey important ideas, generate enthusiasm and draw attention to your products, services, internal values and corporate objectives.
But while more businesses and their employees grow skilled enough to embed movie and TV scenes creatively into business materials, these activities also raise the potential for copyright infringement. In many cases, well-intentioned employees are unaware of the infringement risks or how they can obtain the required permissions to share the content more responsibly.
With these copyrighted materials finding their way into more and more corporate materials, let’s take a look at why film and TV scenes have become so popular in business, how organizations are using the content, and what your company can do to mitigate the associated copyright infringement risks.
Now Playing: An End to Boring Presentations
So, what has helped to ignite the increased demand for video in the workplace? Just take one fresh look at a scene from a movie like... Read more
The UK has just rushed through a very comprehensive set of laws about the web called the Digital Economy Bill. It covers mainly privacy and copyright issues online. It has received a great deal of resistance from ISP's and other web professionals because they see it as an attempt by old industries, such as newspapers, to restrict what can be done on the web. For example, during the draft stage there was a clause stating that linking to someone's site without prior permission was violation of copyright on their web address. I know some of the people involved in drafting the bill and understand that particular clause came directly from a particular newspaper, owned by a certain Rupert Murdoch. Luckily that clause was dropped.
The current concern headlines are that, under the new act, people can be banned from the web for life on suspicion of copyright infringement, and must prove their innocence. This is, of course, contrary to the principle of innocent until proven guilty. How someone without detailed tech knowledge would prove they had not done something is beyond me...
However, the situation is not as bleak as portrayed in the press. The act allows ISP's to specify T&C's in... Read more