“Boring!” It’s the nemesis of all content writers and it threatens to creep into your newsletters. As soon as boring content shows its face, you can kiss the inbox goodbye and start staking out real estate in the recycle bin. What to do? Follow these eleven tips to keep your subscribers engaged from the headline all the way to the fine print.
1. Tantalize with a fabulous headline.
Ask a question, promise a list of tips, or offer free industry-related advice. If your headline is a lemon, your readers won’t take the time to read further.
2. Write about what you know.
Fill your newsletter content with the things you consider yourself to be an expert on rather than falling back on someone else’s content.
3. Choose current hot topics from your industry.
Follow blogs and stay up to date on new product releases, industry changes, and questions people are currently asking. Position yourself as an expert on current topics through your newsletter.
4. Let your personality shine through.
Be conversational, humorous, witty, and even sarcastic if it comes naturally to you, all with the goal of building... Read more
Balance, proportion, harmony; does your site have visitors saying “Namaste”? Creating a peace amongst your white space, graphics and text connects your site and brings it back to its wholeness—composing an overall Zen.
Not all industries have equal purposes, thus the correspondence between graphics, text and white space varies for websites depending on their objectives. For instance e-commerce sites are presented with the challenge of incorporating a large amount of textual content paired with graphics to appropriately describe products. Although e-commerce sites aim to display a large amount of information, a well balanced e-commerce site should consist of 40% white space, 30% text and 30% graphics.
Let’s compare the e-commerce sites of the leading outdoor clothing companies, Patagonia and The North Face. Although they both sell yoga apparel, which company provides the best balanced design on their storefronts?
White space/negative space is a rather positive design element. It’s the area around text and graphics that provides users clarity as it helps organize pathways on a site. E-commerce sites that sacrifice white space can result in a cluttered appearance.
Print design allows for more freedom with the use of white space, where as web design is more sensitive to the application of white space.... Read more