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Understanding The Convergence of Mobile and Social via Photos

Posted by Deanna Lawrence on November 23rd, 2011 at 10:53 am

We want to be heard and understood. Photos create a message that is not lost in translation and instantly inspires a reaction.

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Posted in Creative Best Practices, Social Media | 1 Comment »

What Social Media Should Be…"Original"

Posted by Deanna Lawrence on September 3rd, 2011 at 8:49 pm

The goal of social media...should not be thought of as a marketing strategy. Social media should be thought of as an ecosystem…nurturing knowledge, stimuli and co-creation…across any device.

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Posted in Social Media | No Comments »

Divergence Rather Than Convergence?

Posted by Jay Friedman on October 12th, 2009 at 12:00 am

There has been talk for years about the convergence of online with TV - even as far back as 1999. Certainly the notion of online video becoming one with TV has merit and makes sense.  In fact, eight moths ago Netflix CEO Reed Hastings predicted the DVD had 9 more years left to its lifespan.  Now he says it has two years left.  Why the change in timeline and so suddenly?
All of this brings about the old Web/TV convergence discussion. When is it going to happen and more importantly, what happens then?  Let me put forth a new theory - divergence - of the web itself.  Users consume online content in two ways - leaning back and leaning forward.  Reading email, articles, doing spreadsheets, all of these are lean-forward activities.  Watching online video is largely lean back, just like watching TV.  So, while online video parallels TV in this fashion, much of what we do online doesn't.  The lean-forward activities make up most of our online time andare generally not activities we want to do while taking up the family TV.
So, rather than talking about the pending convergence of of Web and TV, maybe the focus should be on... Read more

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Posted in Video | No Comments »

Convergence, convergence, where art thou, convergence?

Posted by Corey Kronengold on October 9th, 2008 at 12:00 am

Last night I had the privilege of being on a panel with some of the most passionately opinionated people in our business. Over the course of our “Emerging Technology” discussion, we covered mobile, social media applications, behavioral targeting and video.
We also briefly touched on one of my favorite subjects: Convergence. In my previous life, I had the pleasure of working in the consumer electronics space. My friends were – and still are – gadget geeks and content connoisseurs, and we would wax prophetic about what a true digital living room experience would be like, with portable and on demand content from any device. What we never discussed, however, was how privacy fears might impact the adoption of a cross-platform, digital lifestyle, outside of the living room. Ah, the joys of yesteryear.

When we asked last night’s audience about their use of HTPC’s and media centers, I was shocked to see how few people, especially for a tech savvy industry such as ours, were actually taking advantage of the convergent technologies available today. Despite being able to plug a computer into that expensive plasma TV with one cable, only a few people in the room were actually doing so.
It... Read more

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Posted in Opinions | No Comments »