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There has been talk for years about the convergence of online with TV - even as far back as 1999. Certainly the notion of online video becoming one with TV has merit and makes sense. In fact, eight moths ago Netflix CEO Reed Hastings predicted the DVD had 9 more years left to its lifespan. Now he says it has two years left. Why the change in timeline and so suddenly?
All of this brings about the old Web/TV convergence discussion. When is it going to happen and more importantly, what happens then? Let me put forth a new theory - divergence - of the web itself. Users consume online content in two ways - leaning back and leaning forward. Reading email, articles, doing spreadsheets, all of these are lean-forward activities. Watching online video is largely lean back, just like watching TV. So, while online video parallels TV in this fashion, much of what we do online doesn't. The lean-forward activities make up most of our online time andare generally not activities we want to do while taking up the family TV.
So, rather than talking about the pending convergence of of Web and TV, maybe the focus should be on... Read more