Tagged 'contentdev'

Creativing :: A baby-photo meme, Facebook’s Hackathon winner, and measuring word-of-mouth

Posted by Doug Schumacher on September 17th, 2010 at 5:05 pm

What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
Dilbert Takes on Social Media Marketing Managers [PIC]
This is funny, and probably painfully true for some.
Score a Celebrity Twitter Follower by Donating to Charity
I like this concept because it plays into the Twitter culture of “who’s following who” so well. And it’s simplicity. Just bid on a celeb (like Justin Bieber), and they’ll follow you, retweet you at least once, and will also send out a tweet including your @twitterhandle. It’s tough to tag this with a value, as the big unknown is how many of JB’s 5.2m followers will ever see either of the references to you. But it’s a fresh idea.
10 Facebook Tabs to Add
If Facebook’s recent elimination of boxes left you baffled, this won’t necessarily explain their reasoning, but will give you a sense of how to revise your page to get back the content that’s now missing. For brands, this is a good chance to see how an advanced user is making the transition from boxes to tabs.
Nau, inc.’s photosets on Flickr
Fashion brands would seem to be a natural for photo-based social media. Yet it seems like so few of them take advantage of the... Read more

Creativing :: Conan O'Brien's tweet, Social media pushes the 'cuddle' button, and Web 3.0?

Posted by Doug Schumacher on June 25th, 2010 at 10:29 pm

What’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
Tweet of the Week - Conan O'Brien
11 years between “Toy Story’s” and 7 months between "Twilight’s." By that measure, the “Jonah Hex” sequel should be out in 3 days.
Virgin Gives Free Tickets to 'Influencial' Tweeters - MarketingVOX
If you're into the numbers side of campaigns, this is a good read. Also a good back and forth on the value of social media as a demand creation tool. Nothing overly conclusive, but the varying points are worth reading. The end line really summarizes it well. No single tactic can do everything. It has to be a group effort.
Kynetx Introduces the Programmable Internet – the Language of the Building Block Web | Stay N' Alive
Those wondering when "Web 2.0" would run it's course, this could be the next direction. The trajectory of tech developments continues to be sharable, with rapid development times enabling products to get to market fast. There are several good examples of how this tech can play out.
Social Media Increases “Cuddle” Chemical Production in the Brain [STUDY]
So social media pushes the 'cuddle' button. That means it's either jumped the shark or is so irreversibly embedded in our psyche's that... Read more