In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top soft drink brands in the US across Facebook, Twitter, YouTube, Instagram and Google+. We’ll analyze 6 category leaders: Coca-Cola, Fanta, Pepsi, Mountain Dew, Dr. Pepper and Sprite.
The largest network account among all these brands is Dr. Pepper’s Facebook account: 14.9 million fans.
Instagram accounts on average gained over 8% in fan growth, industry-wide.
Between Facebook, Twitter, YouTube and Instagram, Twitter generates the least engagement, despite averaging the second highest fan count.
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