In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top yogurt brands in the US for 2015. We’ll analyze 5 category leaders: Chobani, FAGE, Yoplait, Oikos, and Stonyfield.
Facebook is the largest network with 86% of the average fan count.
Instagram experienced the most growth at 133%, followed by YouTube at 40%.
Facebook is the industry leader in engagement, with 87% of the average total engagement happening on the network. Instagram had an average engagement of 14%.
Twitter is the leading network for posting, with 41% of the average posts. Second was Facebook with 24%.