Tagged 'content'

Eulogy For a Blog: Most Blogs Die Before The Sixth Post

Posted by Allison Freeland on October 20th, 2014 at 12:22 pm

Everyone has access to publishing these days, but are all blogs created equal? Feldman Creative and ClearVoice unveil the truth about blog publishing in an infographic titled "Eulogy for a Blog".

Report: Social Media Analysis – Luxury Auto Manufacturers

Posted by Doug Schumacher on July 24th, 2014 at 12:33 pm

Automobiles are often objects of passion, and as such, can be well suited to social media. But as this report shows, not all luxury autos are created equal. At least not when it comes to drawing fans and generating engagement on social networks.
The Zuum report “Social Media Analysis - Luxury Autos” is an industry benchmarking and content exploration into where the fans are in that industry, and what engages them. It looks at 12 of the Luxury Automobile brands. Social media networks included in the analysis are Facebook, Twitter, YouTube, Instagram, Google+ and Pinterest.
Key Highlights and Takeaways:

Facebook is the dominant network for most brands in this industry, but considerable activity is moving over to Instagram
Google+ has considerable fan base overall, but is driving minimal engagement with brand content
There’s surprisingly little promotion of posts on Facebook from these brands
Mercedes is prompting their fans on Facebook to join them on Instagram. A possible move in reaction to Facebook’s declining reach issue.
Auto-enthusiast magazines are generating significant engagement for some of the brands, something brands should leverage when possible, as not all press will be entirely possible.

Brands analyzed are: Acura, Audi, BMW, Cadillac, Infiniti, Jaguar, Land Rover, Lexus, Lincoln, Mercedes-Benz, Porsche and Volvo.

Case Studies: 4 Ways to Take Charge of Social Media UGC

Posted by Daniel Taibleson on April 14th, 2014 at 8:54 am

Do you allow your social media visitors to create and post content? If not, why should you even allow your communities to do this? There's actually a legitimate business case for UGC (user-generated content), as it offers these benefits:

Your visitors experience more of your website. They get to see fresh content, and you don't have the sole responsibility for generating it.
Your visitors trust your information. Because UGC is more personal and relevant to your website's visitors (and comes from a more objective source), they trust it more than information your company publishes.
Your visitors become more loyal. When they return to your website repeatedly, it becomes a community they enjoy being a part of.

What's the net effect of all these benefits? If people have a better experience, trust your information more and become more loyal to your company, they're more likely to purchase. If you're wondering how to encourage more user-generated content, take a look at a few examples from bigger brands.
Twitter & The Guardian
This prominent British newspaper ran an "Own the Weekend" campaign, where Twitter followers were encouraged to do something cool that weekend, take a picture and tweet it to the newspaper using the #owntheweekend hashtag. To reward... Read more

Lazy PR Doesn’t Do A Brand Good

Posted by Ragini Bhalla on December 13th, 2013 at 9:22 am

Milk, it does a body good. We all know this to be true. But what does it really mean? Well, if you think about it, it’s a saying that could be easily transferred to the PR industry. Making milk a staple of your daily diet is just as important as embedding strategy and goal-oriented results into your PR “diet.” As digitally savvy and progressive as the PR industry has become, there are still so many PR agencies that define success (for their clients) by the sheer number of items checked off as “completed” each month. And that can often result in empty “wins” that do nothing to drive the client’s long term business goals, both from a brand awareness and lead generation/nurture perspective. To me, that’s the sign of a lazy PR agency. But to point the finger blindly at lazy PR agencies isn’t fair either.
As someone who sits in-house within a brand to oversee the PR and communications strategy, it’s up to the PR agency’s clients to hold them accountable, identify multiple goals and results that actually align with the caliber of media outlets relevant to the industry and lay out a roadmap to grow the client’s PR ROI.... Read more

Facebook’s Algorithm Change: It’s About Engagement, Stupid

Posted by George Potts on December 4th, 2013 at 4:39 pm

George Potts, Brunner's VP-Director of Social Media, talks about Facebook's recent News Feed algorithm change and what it means for brand marketers. It's about engagement, Stupid.