In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top destination marketing organizations in the US. We’ll analyze 9 category leaders: Go Hawaii, I Love New York, Pure Michigan, Visit Florida, Visit Colorado, Visit California, Texas Tourism, Alaska Travel News, and Explore Georgia.
The largest network account among all these brands is Go Hawaii’s Facebook account with 1.7 million fans, followed by I Love New York at 1.3 million fans.
Instagram is the fastest growing network, averaging a 10% increase over the month.
Instagram is also the leading network in terms of engagement, even though they only have an average of 12% of Facebook’s fan count.