George Potts, Brunner's VP-Director of Social Media, talks about Facebook's recent News Feed algorithm change and what it means for brand marketers. It's about engagement, Stupid.
If you’re a marketer, you hear the term customer experience a lot. It’s a convenient catch phrase for all the experiences that a consumer has with a brand from awareness to advocacy and it’s the product of user experience design (UX) work, which focuses on creating superior customer experiences.
While many people intuitively understand that customer experience is pretty important, however, they don’t always see the value of user experience design. Value is the keyword here because at some point you are probably going to have to justify an investment in UX.
For example, the ROI (return on investment) of the user experience for a website has been a comparatively easy to figure out in the digital world. You can value and compare the conversion rate before you redesign a website using UX and also afterwards. Improvements in simplicity and relevance invariably deliver better results, which can be easily measured. The calculation gets harder when a brand has to consider investing in a unified customer experience strategy and execution, however.
Since people hop from channel to channel so quickly and frequently today, a brand can’t have a good experience in one place and a lousy experience in another, especially when all it takes... Read more
I was recently briefed by the Flipboard team and was pleasantly surprised by how their platform is scaling to support brands. Here are 5 reasons to consider Flipboard to support your branded content strategy.
Flipboard is a content curation and discovery social magazine app that over 85 million people are using. The application visualizes your social feeds such as Facebook & Twitter as well as providing access to curated topical magazines all while allowing the user flexibility in how they consume their content of choice.
From a brand perspective there are 5 key areas of interest to leveraging Flipboard to it's full potential.
Reason #1 - Brand Magazines - Over the past few months more than 60 recognizable brands have launched curated magazines. This includes Callaway Golf, Levi's and more. With such a large user base combined with users appetite for both curated and original content, Flipboard is becoming an ideal destination to aggregate and present information in a unique and compelling way.
Here is an example from the Callaway Golf Team. They created a brand magazine to support the launch of their new Apex Irons.
Flipboard launched an online editor earlier this year. The editor allows anyone the ability create customized titles and over... Read more