Tagged 'content marketing'

4 Best Ways for Consumer Electronic Marketers to Score During March Madness

Posted by Jaime Singson on March 20th, 2015 at 1:53 pm

Consumer electronics marketers: March Madness offers you a perfect opportunity to make your own slam dunk with customers by putting dynamic creative to work for you this month.

Report: Fashion Events & Social Media: 4 Campaigns Analyzed

Posted by Doug Schumacher on January 29th, 2015 at 4:08 pm

How does a fashion brand leverage a major industry event? This report analyzes the content strategies and tactics of four major luxury fashion brands during Milan Fashion Week. The following slides will reveal details about each brand’s posting calendar, social networks employed, engagement levels generated and the posts that made the biggest impact.
Highlights

Instagram is the dominant social network for live fashion events
Only 1 of the 4 campaigns included posting to Facebook
Posting for each brand is scheduled around their live fashion show

Google’s Panda Update: Why Great Content Matters

Posted by Gordon Plutsky on January 13th, 2015 at 1:08 pm

One of the primary purposes of content marketing is to generate qualified inbound, organic traffic from search engines. It’s the most basic element of a content marketing plan and what drives many marketers to become brand publishers. This task has gotten a bit more complex as Google continues to refine and update its Panda algorithm.  The purposes of these updates are to improve the user experience and search results for the consumer.
It is important to remember Google’s motivation in refining the process of which sites rise to the top of the rankings.  They make their considerable fortune from search engine ads (Adwords) and that depends on having customers searching hundreds of millions of times per year. If consumers were not getting quality search results they would go elsewhere and Google would lose their traffic.  Bottom line – Google’s allegiance is to the customer, not to companies like yours trying to rise up the search rankings for unpaid organic traffic.
The purpose of Panda is to encourage site owners to provide quality content and user experience to customers that help them make more informed buying decisions.  Panda rewards high quality content and punishes “light” and duplicate content.  Duplicate content is an issue for many SMBs who... Read more

5 Essentials To Your Content Management Strategy

Posted by Jeffrey Fleischman on January 12th, 2015 at 5:14 pm

Content has become a dynamic, sophisticated tool that can have tangible, bottom line results. But these results don’t come easily; content take considerable work, commitment, endurance, dedication, and organizational alignment. Across the enterprise functional areas beyond marketing and corporate communications are generating content and these efforts need synchronization.

3 CPG Soft Drink Social Media Campaigns Analyzed

Posted by Doug Schumacher on December 15th, 2014 at 12:33 pm

A look at the campaigns major CPG soft drink companies are running on Facebook, Twitter and Instagram. Brands in report are Coca-cola, Pepsi, Mountain Dew, Sprite, Dr Pepper and Fanta.
Report Highlights

Each campaign had a different social network drive the bulk of the engagement.
Each campaign employed a tactic for generating audience participation.
Twitter is the network with the highest posting volume in each campaign.
Twitter, despite having lower fan counts than the corresponding Facebook pages, delivered more engagements on 2 of the 3 campaigns.
Facebook is the dominant network for reach, with over 92% of the average fan count.