Where would your company be without published information? Whether you’re researching advances in cloud computing and security, sharing best practices for risk management, staying abreast of industry and legislative regulations, or helping companies expand into new markets, you know sharing published information is vital to giving your clients sound guidance.
Direct or measurable marketing is copy-driven. Way too many marketers change up a package or banner ad or landing page/website design first. Instead, they would be better served to tweak their copy. It will provide a bigger bang for the dollars spent, as these changes more often than not lead to sustainable ROI growth.
From my experience, here is a 10 item check list of questions to consider when you do your next copy rewrite:
1.) Is Simpler better? Your copy should have 80% or more words that are five letters long or less. Smaller words make you, the marketer, appear smarter. If you have a complex product or service, you will be better served by simplifying your marketing prose.
2.) What grade-level should you write to? A 6th grade level seems to be the level from most campaigns I have done. This will force you to make your material easier to understand, but not so basic you offend people.
3.) How long should your sentences be? 15-20 words on average is optimal. However, I prefer to start with a quick 10 word or less sentence, focusing on a single benefit, whenever possible. One that captures the reader and makes them want to... Read more
When it comes to online marketing, it is important to grab the attention of people and search engines. In order for businesses to do that right, it takes a concerted focus on both search engine optimization (SEO) and content marketing, and it is important for businesses to understand the difference.
While both go hand in hand, simply creating content will not take care of all SEO tasks. There is much more to attaining a visible online presence than just that. SEO helps businesses cast a wider net. Content marketing helps in converting traffic into sales.
Content Marketing to Get the Word Out
SEO incorporates everything on your website. While content marketing should involve an SEO-driven keyword strategy, it is also the aspect of your marketing that should work to engage your audience. It needs to be engaging and educational all at once.
Here is an example of a few content marketing-related platforms and strategies:
• Social media
• White papers
• Web page content
• Content curation
• Infographics (cool read about how inforagphics are accelerating online marketing efforts.)
It is important to think long and hard about the strategy that you want to use for your business in creating content. Chances are, it is how... Read more