Tagged 'consumer engagement'

How to captivate an audience in six seconds with Vine

Posted by Tamara Littleton on December 3rd, 2014 at 6:28 am

Social media gives brands a platform to engage, inform and entertain followers, fans and customers. To do this, brands need to deliver the right content, in the correct tone, and via the right channel.

Love Is Everything: Happy Valentine’s Day!

Posted by Denise Zimmerman on February 13th, 2014 at 2:51 pm

Millions will get engaged on Valentine's Day. Billions in products and services will be sold from jewelry to candy to flowers in a celebration of love. If you're not Hershey's, Godiva, 1-800-flowers, Alex and Ani, Red Envelope, Zales - what does this have to do with you?  Everything.
As we mixed, mingled, and shared our customer love stories at the recent iMedia Brand Summit, it was clear we are marketing in an age where human interaction and technology are intersecting in new ways. From wearables to holographic rock concerts, as summit keynoter, Becky Frankiewicz, SVP/GM Global Costco, PepsiCo adeptly put it "We are in the economy of experiences. The rules of marketing have changed. It's about engagement."
True engagement elicits emotion from joy, pleasure, happiness to love. The potential to elicit brand love is possible anywhere and anytime – and eMarketer has the data to prove it. Unlocking the power of love, creating brand evangelists, spreading and sharing brand love - creating true engagement is fundamental to our goals.
Love is one of the most potent human emotions that can connect and power us as a community. It connects us to the most successful brands in the world. It is... Read more

2013 Postage Increase: How will it Affect Your Small Business?

Posted by Bri Bauer on January 29th, 2013 at 11:26 am

Smart phones, groceries, copper and postage— just a short list of some items expected to be more expensive in 2013.
Among these, maybe the least surprising is a postage hike. According to Pitney Bowes Small Business, a price increase on postal rates of 2.75 percent went into effect on Jan. 27. If you rely on postage as an integral part of your business or use postage for marketing purposes, you will see price increases.
Small business owners can be more creative in their use of postal services to help offset the increase. Others may finally switch their print-mailed campaigns efforts to email marketing campaigns. In any case, these new increases can run into thousands of dollars for high-volume shippers.
There are three important things small business owners need to know about the 2013 postage increase:
* Low-cost shipping solutions are being eliminated.
* Retail shipping rates are rising an average of 5-10 percent.
* The Intelligent Mail barcode will give business owners and customers more power when it comes to tracking their items.
Here are details of the 2013 USPS postage increase:
New single-piece First-Class Mail pricing includes:
Postcards: 1-cent increase to 33 cents.
Letters (1 ounce or less): 1-cent increase to 46 cents.
Letters over 1 ounce: unchanged at 20... Read more

Shoppers Are Looking for Love—How Can Brands Avoid Missed Connections?

Posted by Brian Quinn on May 17th, 2011 at 6:29 am

If the television commercials for online dating services like Match.com and eHarmony are to be believed, your perfect mate is out there, and can be found online. Words like “trust” and “lasting” combined with a hyperlocal approach (“meet singles in your area”) and a strong focus on “the things that matter” are prominent themes used in ads to demonstrate that these particular services provide more than just a scattershot approach to meeting someone special.
Of course, the easiest solution would be to meet other singles in the places you’re already going — the gym, a grocery store, a restaurant — but without advertising that you’re looking for someone (and appearing somewhat desperate), there’s no way to truly avoid the “missed connections.”
[As I write this, I want to add that if my wife is checking my Firefox browsing history, I swear this was just to set up the premise of this iMedia post. Honest.]
I bring this up because some of these criteria and associated challenges sound very similar to the brand / shopper courtship. With many of the dating sites, the end goal is easily defined: marriage (following an engagement). For brands, the goal is a murkier sort of “engagement” with shoppers.... Read more

Credit Bureaus Could Score with Mobile

Posted by Matt Silk on February 23rd, 2011 at 11:52 pm

The financial services industry has found great success with mobile as a channel for extending products and services to on-the-go customers. A next logical and related segment where we have not seen much activity is the credit reporting agencies.