Tagged 'connected devices'

Tablets are not mobile devices

Posted by Todd Sherman on May 13th, 2013 at 12:22 pm

Spoiler alert: Tablets are not mobile devices.
Now, back to the beginning.
There is a common practice in the technology industry of putting tablets and smartphones together in a single category and calling them "mobile" devices. Both are compelling and relatively new types of devices that exhibit a similar look and feel, and share some key characteristics. However, there are significant differences between them that make one a mobile device, and the other not.
Why shouldn't they both be considered mobile? More importantly, why is this an issue?
Because mobile is the most transformative revolution in computing since the emergence of the Internet. Mobile takes advantage of extreme portability and continuous network connectivity to enable a completely new set of user experiences that traditional computing platforms cannot. Knowing which devices are mobile and which are not helps us better understand what is happening and how to better plan, and create, the future.
What’s useful is a simple definition of what "mobile" really means.
A primary characteristic of mobile devices is that they are small enough to be continuously carried around through almost all daily activities, including walking, running, and driving, and are found at home, in the office, in-store or anywhere in-between. Mobile devices... Read more

The Rise of the Vertical Stack

Posted by Atul Patel on February 11th, 2013 at 6:00 am

Welcome to the era where being a contender in the technology industry means offering the consumer the vertical stack. The companies who introduced us to these technologies (Amazon, Apple, Google) have evolved, from providing a product to providing efficiencies across every layer of the spectrum (from the device to the data) – and each wants to be considered the best.

Publishers vs. Platforms

Posted by Atul Patel on January 30th, 2013 at 6:30 am

It’s important to understand the difference between publishers and platforms when so many companies are now serving both roles. At OneScreen, we define a publisher as a company that makes its licensed or produced content directly available to its audience through its own channels, sites, and applications. A platform, on the other hand, enables a variety of different publishers to distribute their content (or their licensed content) through an “app store,” such as Apple’s App Store and Google Play.