If you're a retailer, hopefully you haven't just primed your in-store and online offers, but your mobile presence as well.
If video online is any indicator; on the web, seeing is believing. The number of videos viewed on YouTube -- 10.3 billion -- in September 2009 exceeded the number of core Google searches by a full billion. That's billion with a "b".
Then consider the scale of use. More than 168 million US internet surfers watched nearly 26 billion videos online in September -- an average of 154 videos per viewer. Where did they find the time? That's roughly 84 percent of the total US internet audience (comScore says 81 percent) watching an average of 9.8 hours of video during the month where the average length was 3.8 minutes. Imagine how many of others tasks, demands, attractions and people vie for 10 active hours a month of your time!
The number of people watching video online is up year-over-year by 46 percent. And the use of video on mobile devices is up 70 percent to 15 million Americans watching 3 hours and 15 minutes of mobile video each according to The Nielsen Company. And all this is going on while TV usage hits an all time high of 141 hours per month. We are more addicted to the tube than ever before... Read more