Lots and lots of years ago someone realized it wasn't just a good idea to trade one guy's wares for another's. Money was invented to make these transactions easier by trading a commonly agreed upon currency. Great idea. Fast forward to May, 2010, in Miami, FL.
Last week I had the pleasure of attending Compete, Inc's CMO Summit in Miami. The CEO of one of the major WPP companies suggested that the need to find a common currency for measuring online and its delivery is one of the biggest things holding us back. Someone also mentioned this while asking a question from the audience. While developing currency thousands of years ago was a good idea, we still see the value in having various currencies around the world rather than a one-world bank and currency. There is a reason for that, and to suggest we should adopt a single "currency" online, not to mention the fact that it's the biggest thing holding us back, has got to be one of the scariest and regressive proposed behaviors I've ever heard come across in our industry. There are two major reasons for this.
First, there is a need for currency in general but simplifying everything... Read more
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How Seeking A
Posted by Jay Friedman on May 12th, 2010 at 12:00 am
