Tagged 'compete'

How Seeking A

Posted by Jay Friedman on May 12th, 2010 at 12:00 am

Lots and lots of years ago someone realized it wasn't just a good idea to trade one guy's wares for another's.  Money was invented to make these transactions easier by trading a commonly agreed upon currency.  Great idea.  Fast forward to May, 2010, in Miami, FL.
Last week I had the pleasure of attending Compete, Inc's CMO Summit in Miami. The CEO of one of the major WPP companies suggested that the need to find a common currency for measuring online and its delivery is one of the biggest things holding us back.  Someone also mentioned this while asking a question from the audience.  While developing currency thousands of years ago was a good idea, we still see the value in having various currencies around the world rather than a one-world bank and currency. There is a reason for that, and to suggest we should adopt a single "currency" online, not to mention the fact that it's the biggest thing holding us back, has got to be one of the scariest and regressive proposed behaviors I've ever heard come across in our industry.  There are two major reasons for this.
First, there is a need for currency in general but simplifying everything... Read more

Proposed Panel: Why Do People Keep Paying for ComScore or Nielsen?

Posted by Jay Friedman on October 31st, 2008 at 12:00 am

This is not a hatchet job on the old guard of online data.  Think of it as more of an invitation to folks from comScore and/or Nielsen to help educate us on why it's worth still paying for their services.  Not sure where I'll host this panel, but if these folks are willing to appear, I'm sure I can get leaders from Quantcast, Compete, and/or Hitwise to sit on the either side for what would be interesting to many conference hosts.
Some background on what sparked this.  comScore's panel sees web wide within those 1MM, Compete sees web-wide within 2MM normalized users, and Quantcast sees 210MM monthly users an average of 200 times per month.  Not web wide but 100x the scale; up to you to decide which is the trump card there.  Full disclosure - Goodway is partnered with Compete on data services.
Compete Pro offers an enterprise edition that provides three logins for less than comScore or Nielsen charge for one login.  For that price you get search info, rankers, and similar sites.  Last I was pitched from the old guard these were all separate services that got very expensive very quickly.  Quantcast's rankers, Site-o-graphics(tm), and similar audience... Read more