Tagged 'communications'

Lazy PR Doesn’t Do A Brand Good

Posted by Ragini Bhalla on December 13th, 2013 at 9:22 am

Milk, it does a body good. We all know this to be true. But what does it really mean? Well, if you think about it, it’s a saying that could be easily transferred to the PR industry. Making milk a staple of your daily diet is just as important as embedding strategy and goal-oriented results into your PR “diet.” As digitally savvy and progressive as the PR industry has become, there are still so many PR agencies that define success (for their clients) by the sheer number of items checked off as “completed” each month. And that can often result in empty “wins” that do nothing to drive the client’s long term business goals, both from a brand awareness and lead generation/nurture perspective. To me, that’s the sign of a lazy PR agency. But to point the finger blindly at lazy PR agencies isn’t fair either.
As someone who sits in-house within a brand to oversee the PR and communications strategy, it’s up to the PR agency’s clients to hold them accountable, identify multiple goals and results that actually align with the caliber of media outlets relevant to the industry and lay out a roadmap to grow the client’s PR ROI.... Read more

How Fast Should You Spend Money on a Communications Campaign?

Posted by Lee Schneider on May 7th, 2013 at 6:48 pm

So you have some money to spend on a communications campaign? Great! It may surprise you to know that the amount of money you have to spend is not as critical as how fast you spend it.
Here’s the thing. In documentary production we are able to make a nice chart of how money is spent. If you view it as a timeline,  you’ll notice something right away. At the start – when it is just you and an idea – things are pretty cheap, but as production continues – adding a crew, an editor, composer, and graphics -  things get more and more expensive. If you need to make changes at the beginning, it’s cheap. If you need to change something at the end, it is not cheap.
Now, when you look at communications and PR, most people turn that formula on its head. People seem to think like movie moguls who want their blockbuster movie to ‘open big,’ so they blow an enormous amount of money on the opening weekend, the premiere, the launch, the one-time media release, figuring that if you make enough noise at the beginning ... Read more

Five Steps to Social SEO – Step 2

Posted by Lee Schneider on January 23rd, 2013 at 11:01 pm

Step 2: Find Your Tribe
[If you missed step one of this series, it's right here.]
You have a brand new website or you've just refreshed your old one. It's got great flow, with an action step on each page, calls to action sprinkled liberally throughout, and a clear mission statement where everybody can see it. Great!  Then why is it so quiet around here? You've checked your Google Analytics and the numbers are looking like a 10 year old's shoe size.  What's wrong?
Designing for Your Crowd
I'm a big fan of aesthetics. I like simple, clean designs. There are some really ugly sites out there - and, paradoxically, some of those eyesore sites have the most traffic. Why, with their sidebars, popups, banners and screaming color schemes, do they become popular?  Simple answer.
They have designed for their crowd.
The people who visit those sites are comfortable with a lot of ... well, let's call it noise. I know they're not in my crowd, but when designing sites and advising clients, I always do this when on the road to building more traffic:  Consider how people really use the site, and question who is really visiting it.
The best way to do those things is to... Read more

The influence of women

Posted by Emil Jimenez on October 11th, 2010 at 10:48 am

For years women have been the brunt of jokes, disregarded, mistreated and disrespected. Men have controlled society for thousands of years because it required brute strength, risk taking and bravado. However, times have changed. In today’s society the pen is truly mightier than the sword. Autocracy has been replaced with democratic ideals that require higher interpersonal skills which women have been perfecting since the beginning of time. Women in the last century have gained numerous rights which were previously only held by men. The right to vote, work, divorce, control their own reproductive systems, and obtain a college degree, were just some of the rights gained relatively recently. The rights gained by women in the last hundred years have culminated to this very point in history. Today women are the most influential and powerful gender in society and marketers are beginning to listen and cater to their needs.
For the full article please visit Passion Communications.