So you have some money to spend on a communications campaign? Great! It may surprise you to know that the amount of money you have to spend is not as critical as how fast you spend it.
Here’s the thing. In documentary production we are able to make a nice chart of how money is spent. If you view it as a timeline, you’ll notice something right away. At the start – when it is just you and an idea – things are pretty cheap, but as production continues – adding a crew, an editor, composer, and graphics - things get more and more expensive. If you need to make changes at the beginning, it’s cheap. If you need to change something at the end, it is not cheap.
Now, when you look at communications and PR, most people turn that formula on its head. People seem to think like movie moguls who want their blockbuster movie to ‘open big,’ so they blow an enormous amount of money on the opening weekend, the premiere, the launch, the one-time media release, figuring that if you make enough noise at the beginning ... Read more
Tagged 'communications' 
How Fast Should You Spend Money on a Communications Campaign?
The influence of women
For years women have been the brunt of jokes, disregarded, mistreated and disrespected. Men have controlled society for thousands of years because it required brute strength, risk taking and bravado. However, times have changed. In today’s society the pen is truly mightier than the sword. Autocracy has been replaced with democratic ideals that require higher interpersonal skills which women have been perfecting since the beginning of time. Women in the last century have gained numerous rights which were previously only held by men. The right to vote, work, divorce, control their own reproductive systems, and obtain a college degree, were just some of the rights gained relatively recently. The rights gained by women in the last hundred years have culminated to this very point in history. Today women are the most influential and powerful gender in society and marketers are beginning to listen and cater to their needs.
For the full article please visit Passion Communications.
