A sip down memory lane reveals past may be prologue for this venerable brand.
Tags: 3D Printing, advertising, beverages, brand, coca-cola, coke, cola, cpg, e-commerce, economy, happiness, m-commerce, marketing, mobile, on-demand, open, sharing, slogan, Social Media, tagline, taste the feeling, texting, Virtual Reality
Posted in Creative Best Practices, Entertainment, Humor, Opinions, Social Media, Video | No Comments »
A growing number of brands are finding that it can pay big to pull pranks on your customers so other people can laugh at them.
Just look at Sony Pictures, which faked this telekinetic rampage inside a local coffee shop - captured in the video above - complete with patrons pushed up the side of the wall, furniture and books blown about – to promote the new remake of the horror classic, “Carrie.”
Or LG. In an effort to show off the lifelike picture on its next-generation IPS video monitors, the consumer electronics giant scared the crud out of people in elevators by making it appear as if the floor is falling away – with the instant fear captured with eye-level cameras.
Or even candy brand Tic-Tac, which combined a flash mob with a giant digital sign – all in the service of creating a hugely embarrassing scene by making unsuspecting passersby believe they have astonishingly bad breath.
Dubbed “prankvertising,” the technique combines real-world antics with digital-age magic to astonish those who see it live, and to delight the many (many) more who will view videos of the shenanigans online.
And it’s catching on – because it costs a fraction of the money of network... Read more
Tags: adverprank, advertising, benjamin moore, brand, branding, carrie, coca-cola, coke, department of transport, elevator, fright, happiness, holiday, honda, lg, luxury bench, marketing, max, miracle, monitor, monitors, nivea, paint, park, pepsi, prank, prankvertising, punk, stage, stage fright, star trek, startsomething, stress, stunt, teleportation, test, truck, vending, virgin, wedding, westjet
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Hey, there have been Happiness Vending Machines, Happiness Trucks, Happiness Drive-in Theaters - why not just a (elegantly) plain, old, simple park?
We'll even forgive the typo thirteen seconds into the video (it's "every day," not "everyday").
Kudos to Coca-Cola for letting some city dwellers hang onto just a few more hours of summer.
Tags: advertising, branding, coca-cola, coke, cola, dooh, drive-in, happiness, machine, marketing, ooh, outdoor, park, roll, truck, vending
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Humor, Video, Word of Mouth | No Comments »
And here I thought last week's 'Small World' initiative was cool - and now this.
Coke continues to find innovative ways of turning a soda break into a social experience.
Read more, here.
Tags: advertising, brand, branding, can, coca-cola, coke, dooh, marketing, media, ooh, sharing, small, social, vending, world
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Social Media | No Comments »
Mobile marketing is going to make some major moves in 2013 - just not how most imagine.
Following up on our list of Top 10 Mobile Marketing Initiatives of 2012, it's time to look at some trends we'll see emerge and/or evolve in the year ahead.
Among the most prominent (not necessarily in this order):
5. Mobile Advertising Picks Up Speed (For A Time)
According to Forrester Research, mobile ad spend will boom next year - to $15 billion. Why? Because consumers now spend 10% of their media consumption time on mobile devices, yet mobile attracts less than 10% of ad dollars. The firm reasons that the old school Internet's ad growth from 8% of spend to 22% of spend means mobile must follow course (even though marketers get less and less from that increased Internet spend). But, the firm says, even a small step toward closing the gap will mean big dollars for this medium.
I'm not completely convinced. As a marketer, I find mobile advertising a bore (even some of the newer, much hyped expandable ad units). As a consumer, I find it all a snooze fest.
Mobile's far more powerful than just trying to replicate ad models from the old school Internet and... Read more
Tags: advertising, apps, becher, branding, coca-cola, coke, commerce, CRM, digital, forrester, heineken, location, marketing, media, mobile, nike, print, research, sap, shop2mobi, social, starbucks, traditional, vail
Posted in Ad Networks, Ad Serving, Creative Best Practices, Emerging Platforms, Entertainment, Media Planning & Buying, Social Media, Wireless, Word of Mouth | 1 Comment »