Tagged 'codes'

5 Top Trends in Social Media 2013

Posted by Rick Mathieson on December 28th, 2012 at 2:49 pm

Now that our "Top 10" lists for 2012 are out, we're turning our attention to top trends to watch in 2013.
First up: Five big trends to look for in the world of social media marketing.
5. Social Gets More Physical
In the year ahead, look for an increasing number of social initiatives to move away from pure-play digital to the physical world. Coca-Cola has been a leader in this, with efforts like the Happiness Truck and Happiness Vending Machines, which engaged consumers in the physical world, and helped those consumers propagate the experience via digital.
You also saw Microsoft use branded mobile game apps like "Dance Cam" to engage in the physical world by enabling folks to create dance videos on their mobile phones and then share them.
And ad hoc physical world social networks will become commonplace. Look at efforts like Heineken's personalized QR codes for music festivals, where users can create their own customized QR code stickers that other attendees can scan to spark up conversation.
Factor in augmented reality, and "liking" things in the physical world will take on all-new forms.
In a world gone mobile, having a desktop presence or experience becomes increasingly irrelevant.
4. 'Presence' Takes A Backseat to Campaigns
As I write... Read more

Top 5 Creative QR Code Campaigns 2012 (Video)

Posted by Rick Mathieson on December 21st, 2012 at 4:01 pm

Love ‘em or hate ‘em, QR codes were put to some creative use in 2012. And whether they disappear by this time next year as many predict, or morph into something else entirely, they did make a mark, pardon the pun, on several initiatives over the last year.
A look at five favorites:
5. VW’s Creative ‘Crate Code’
You’ll love the payoff (or payload, that is).
4. QR Code Bottles Sell More Beer While Helping Singles Meet at the Bar
QR Codes play Cupid.
3. Heineken Personalized QR Code Stickers Become Ice Breakers at Music Festival
You scan me, I'll scan you.
2. Axe Body Spray Uses QR Codes ‘Peepholes’ for a Mobile+Social Sensation
Drool not included.
1.Retailer’s Shadow-Activated QR Code Boosts Sales 25%
This retailer’s QR code is credited with a 25% increase in lunchtime sales (see video above).

Movie Trailers Released Exclusively Via QR Codes

Posted by Rick Mathieson on August 26th, 2011 at 4:08 pm

I'm digging this new movie poster campaign that offers trailers exclusively through QR codes.
It's been a 2D barcode kind of week, with my talk on QR codes on the Blasingame Show/Forbes.com, and parts one and two of my interview with Nicole Skogg, CEO of SpyderLink, on the "social barcodes" in this month's Glamour.
Now, there's this ambitious movie poster campaign from Fox SearchLight for the film Martha Marcy May Marlene, as captured in this YouTube video from Fox.
As a side note, this dark-looking film stars Elizabeth Olsen, the heretofore largely unknown younger sister of Mary-Kate & Ashley (no joke). There's a pretty funky website, too.
What's your take: Too much trouble to scan the posters - or the perfect way to make this print campaign interactive?
Read more about the initiative, here.