Tagged 'code'

Lexus Hides Swimsuit Models Within Interactive 'Sports Illustrated' Print Ads (Video)

Posted by Rick Mathieson on February 12th, 2013 at 5:29 pm

Lexus is pushing the limits again - just in time for this year's big SI Swimsuit Issue.
There was that 3D projection mapping experience on an LA Hotel a while back. And in October, the brand brought a print ad to life with the help of a handy iPad.
This time out, Lexus is going a bit simpler, keying into QR codes - the scanning of which reveals models kinda-sorta hidden in SI print ads for the new IS.
Still, the pursuit of perfection could have added a little more punch to the reveals than just having the models strut toward us. Integrating with the car in some fashion - or really just doing anything a little more interesting - would have been a better pay off for going to all the trouble.
Okay, it's still pretty cool. And it's apparently just the opening act. According to ADWEEK, the Lexus IS is also included in Sport Illustrated's first-ever 3D projection mapping experience on the facade at Caesar's Las Vegas.
Get the full scoop here.

Top 10 Mobile Marketing Initiatives 2012 (Video)

Posted by Rick Mathieson on November 27th, 2012 at 8:50 pm

Mobile marketing is so much more than advertising.
As readers of my books THE ON-DEMAND BRAND and BRANDING UNBOUND know, I don’t consider mobile advertising very compelling. So it
won’t come as a shock that there isn't much in the way of pure-play mobile ads in this year’s list of top 10 mobile marketing initiatives.
For me, mobile isn’t about taking an ad model from the old-school Internet – namely a "ad banner" – and plopping it onto a business-card size screen, or even the larger screen of an iPad.
It’s about creating unique and differentiating branded experiences that drive home your value proposition in amazing new ways.
To that end, here are 10 of my favorite mobile promotional initiatives for 2012.
Agree with my list? Disagree? What initiatives would you ad to the list?
Let us know!

TOP 10 IN MOBILE MARKETING 2012

10. Heineken Personalized QR
Code Stickers Become Ice Breakers at Music Festival
Talk about a conversation starter.
9. ‘Dance Cam’ Mobile App
Lets you Create Music Videos on Your Phone
Because there are few things more entertaining (and, often, disturbing)
than watching folks dance on the Xbox Kinect system on games like Dance
Central. So why not mobilize it?
8. Starbucks Brings Mobile
AR to Valentine’s Day
It’s the AR, Cupid.
7. Red... Read more

Creativing :: Emerging online ad units, TV goes fully online by 2014, and marketers breaking records

Posted by Doug Schumacher on June 9th, 2011 at 3:14 pm

The latest in new media marketing strategies and tactics:
Rising Stars Ad Units
New ad units being supported for standardization by the Interactive Advertising Bureau. I think the big issue around rich media is that it becomes too expensive to produce, when clients could put that money into more long-term site assets.
Mobile Display Advertising Up 128 Percent in Last 2 Years | Adweek
More stats on the growing mobile ad market. Money is pouring into these media units because they’re working. And right now, I think they’re working because they’re unique. Of course, banners once ‘worked’ and were quite unique. The obvious challenge is, How does mobile advertising scale as users see more and more ads?
Television Executives Predict Bulk of TV Content Will Be Available Online and Via Mobile Within 2 Years | Adweek
Bravo. I have to say I’m often baffled by major TV shows that don’t have their content available online, especially on their own site.
For Hipmunk, it’s all about the users– and the UI — Tech News and Analysis
I wouldn’t normally post about a new travel search site, but this is a great example of how a killer user interface can make all the difference. Definitely check out the site’s flight... Read more

Video: Forget Those Racy Billboards – Calvin Klein's Showing Off Its QR Codes

Posted by Rick Mathieson on July 14th, 2010 at 2:13 am

Even Calvin Klein's trying QR codes on for size.
The fashion retailer - often dinged for racy billboards - has replaced three of its billboards in NYC and Los Angeles with giant QR codes with the headline "Get It Uncensored."
Snap a photo with your smart phone and you get an exclusive, 40-second commercial featuring models that can then be shared with friends via Facebook and Twitter.
Clearly this is a test - I'm not sure a standard-issue commercial is that compelling as a response deliverable to a QR code - TV can do that. But it points to some exciting possibilities for CK.
Indeed, in my new book, THE ON-DEMAND BRAND, I look at highly interactive experiences that brands like Coca-Cola, Domino's and others are enabling through QR codes and other forms of 2D barcodes.
Still, Calvin Klein may just put them in fashion with a whole new wave of innovative brands.
Read more about CK's billboard QR codes here.