Mobile marketing is going to make some major moves in 2013 - just not how most imagine.
Following up on our list of Top 10 Mobile Marketing Initiatives of 2012, it's time to look at some trends we'll see emerge and/or evolve in the year ahead.
Among the most prominent (not necessarily in this order):
5. Mobile Advertising Picks Up Speed (For A Time)
According to Forrester Research, mobile ad spend will boom next year - to $15 billion. Why? Because consumers now spend 10% of their media consumption time on mobile devices, yet mobile attracts less than 10% of ad dollars. The firm reasons that the old school Internet's ad growth from 8% of spend to 22% of spend means mobile must follow course (even though marketers get less and less from that increased Internet spend). But, the firm says, even a small step toward closing the gap will mean big dollars for this medium.
I'm not completely convinced. As a marketer, I find mobile advertising a bore (even some of the newer, much hyped expandable ad units). As a consumer, I find it all a snooze fest.
Mobile's far more powerful than just trying to replicate ad models from the old school Internet and... Read more
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5 Top Trends in Mobile Marketing 2013
Tags: advertising, apps, becher, branding, coca-cola, coke, commerce, CRM, digital, forrester, heineken, location, marketing, media, mobile, nike, print, research, sap, shop2mobi, social, starbucks, traditional, vail
Posted in Ad Networks, Ad Serving, Creative Best Practices, Emerging Platforms, Entertainment, Media Planning & Buying, Social Media, Wireless, Word of Mouth | 1 Comment »
5 Top Trends in Social Media 2013
Now that our "Top 10" lists for 2012 are out, we're turning our attention to top trends to watch in 2013.
First up: Five big trends to look for in the world of social media marketing.
5. Social Gets More Physical
In the year ahead, look for an increasing number of social initiatives to move away from pure-play digital to the physical world. Coca-Cola has been a leader in this, with efforts like the Happiness Truck and Happiness Vending Machines, which engaged consumers in the physical world, and helped those consumers propagate the experience via digital.
You also saw Microsoft use branded mobile game apps like "Dance Cam" to engage in the physical world by enabling folks to create dance videos on their mobile phones and then share them.
And ad hoc physical world social networks will become commonplace. Look at efforts like Heineken's personalized QR codes for music festivals, where users can create their own customized QR code stickers that other attendees can scan to spark up conversation.
Factor in augmented reality, and "liking" things in the physical world will take on all-new forms.
In a world gone mobile, having a desktop presence or experience becomes increasingly irrelevant.
4. 'Presence' Takes A Backseat to Campaigns
As I write... Read more
Tags: 2013, advertising, amex, bear, branding, coca-cola, codes, epic, Facebook, ford, Kinect, marketing, media, mercedes, Microsoft, mitsubishi, mix, mobile, mustang, pew, PlayStation, polar, qr, social, top, trends, twitter, vail
Posted in Creative Best Practices, Desktop Apps, Email, Emerging Platforms, Entertainment, Media Planning & Buying, Social Media, Websites, Wireless, Word of Mouth | 1 Comment »
Top 5 'Non-Digital' Digital Initiatives 2012 (Video)
This is a little different than our other Tops lists for 2012 – a list of digital promotions that didn’t
involve consumers interacting with any kind of screened device, mobile or otherwise.
Here, the interface may be your voice, your body or your brain. All that matters is the fun.
5. Honda’s Life Size Paper Model of Its New Car
Sure it’ll crumple in a crash. But I hear it’s very light and picks up speed in a stiff wind.
4. Mini ID’s Your Driving Style & Offers You A Cup of Joe to Match
Crazy ass drivers get an industrial-strength espresso, while slow pokes may get a mild Americano.
3. VW’s ‘Up!’ Care Powered by Cheers (tie)
How many miles-per-cheer can you get with the Volkswagen up!?
2. Fridge Magnet Orders Pizza for You
What's not to love about a fridge magnet that orders your favorite pizza when you push it?
1. Coca-Cola Amplifier: Magazine Ad Turns into a Speaker System for Your iPhone
Bringing whole new meaning to the term “plug and play.” Yes, it does involve a mobile screen, but the promotional device itself is print. Brilliant (see video above).
Tags: advertising, branding, coca-cola, coke, digital, dooh, honda, magnet, marketing, mini, ooh, pizza, red, tomato, up, volkswagen, vw
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Social Media, Video, Wireless, Word of Mouth | No Comments »
Top 10 Branded Promotional Games 2012 (Video)
Brands got serious about fun and games this year - on a number of different platforms.
Among the trends we liked this year - promotional games that bridged the digital and the physical, without requiring consumer devices to play. Not that we wouldn't be amped to try Google's Ingress augmented reality game if we get the chance. And Ingress aside, Google made our list this year, along with several major brands.
One interesting note: Many of our top pics this year mixed so many elements - social, mobile, location and so on - so well, that they made some of our other lists, too.
So without further delate, our list of favorite branded games for 2012. We'd love to know which made your list, too.
10. Google Wants to Rock, Tilt & Roll Your World in New Branded Game
Google wants you to go ga-ga over its new game.
9. Kit Kat Launches GPS-Based ‘Golden Ticket’-style Promo in UK
Kit Kat wants to do a heck of a lot more than just give you a break.
8. Mercedes ‘You Drive’ – A TV Campaign You Drive, Via Twitter
Call it a crowdsourced cliffhanger.
7. Magazine Cover Becomes Interactive Video Game
This is one way to make print relevant in... Read more
Tags: advertising, branded, branding, coca-cola, coke, dooh, Facebook, ford, games, gaming, google, gps, ipad, Kinect, kit-kat, location, marketing, mercedes, mobile, mustang, ooh, solomo, twitter, zero
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Social Media, Video, Websites, Wireless | No Comments »
Facebook's Facebook Post About This Years Trends On Facebook
Perhaps fittingly, this week we’re focusing on a post from Facebook highlighting some topline trends on Facebook for the past year. It’s only a few slides and provides an entertaining recap of 2012.
Free: The Z-100 Report.
Trends, Strategies and Tactics for 100
of the top business pages on Facebook.
View or Download Report >>
Facebook's Facebook Post on Facebook Trends
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About Zuum
Zuum is a tool that helps brands increase their engagement level with their Facebook fans by knowing what works on Facebook. For their brand and their competitors.
www.ZuumSocial.com
Tags: coca-cola, converse, disney, Facebook, facebook marketing, Facebook strategy, mtv, oreo, red bull, skittles, social media strategy, starbucks, top ten, topten, youtube
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Opinions, Research, Social Media, Web Analytics, Word of Mouth | No Comments »
