The CMO of the future is one grounded in analytics. Big ideas, creative vision and innovative thinking are all still critical for the long-term success of an organization, yet with the drastic proliferation of data available to a marketing team, the future CMO has no choice but to use the data to leverage strategic advantage over the competition. It’s either do that, or allow the competition to do the same to your firm.
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Marketing Metrics for the CMO
Posted by Tom Shapiro on May 9th, 2013 at 3:44 am
Tags: cmo, marketing metrics, ROI
Posted in Opinions, Web Analytics | No Comments »
Why CMO’s Need To Be More Involved in Ecommerce
Posted by Paul Dunay on May 7th, 2013 at 3:34 am
If the $42.3 billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial.
Tags: a/b testing, cmo, CRM, ecom, ecommerce, multivariate testing, savvy CMO, segmentation, Strategy, testing
Posted in Emerging Platforms, Opinions, Web Analytics, Websites | No Comments »
Q&A: Enter: Social + Mobile + Local + Commerce
Posted by Rick Mathieson on August 22nd, 2012 at 5:00 pm
Move over SoLoMo - SoLoMoCo is here.
In part five of our August Mobile Marketing Roundtable, we move beyond mere Social + Local + Mobile to Social + Local + Mobile + Commerce, the ability to not just connect with consumers via the mobile channel based on where they are, but also to enable transactions based on that context.
This time out, you'll get some outstanding insights from Jonathan Becher, CMO for softare giant SAP, and Dorrian Porter, CEO of longtime GEN WOW sponsor Mozes.
At the heart of the conversation: A new report from ABI Research that by 2017, one quarter of all online sales will come through mobile. Retailers can choose to do what they can to stem this tide, or capitalize on it in powerful ways through the power of SoLoMoCo.
SOCIAL + MOBILE + LOCAL + COMMERCE: MOBILE MARKETING ROUNDTABLE (PT 5)
>> CLICK HERE TO LISTEN TO: Social + Mobile + Local + Commerce & The Future of Retailing <<
(Approx 5:27)
Also, don't miss:
PART 1: SAP CMO: 'Digital is Dead' - And So Is Mobile
PART 2: Mobile 'Happiness': Coca-Cola's Secrets of Mobile Marketing Success
PART 3: Social + Mobile + Local & The Facebook Free-Fall
PART 4: Foursquare's New 'Promoted Updates' & The... Read more
Tags: abi, advertising, atlas, becher, branding, CEO, chief, cmo, coca-cola, dorrian, events, foursquare, ignited, in-store, jonathan, jordan, la, marketing, media, mobile, mozes, officer, Porter, promoted, research, retailing, roundtable, sap, social, updates, webinar
Posted in Creative Best Practices, Emerging Platforms, Opinions, Social Media, Targeting, Wireless | 1 Comment »
Q&A: Foursquare's New 'Promoted Updates' & The Race to Make Location Click (Roundtable Pt 4)
Posted by Rick Mathieson on August 20th, 2012 at 6:20 pm
Is Foursquare upping its game?
Foursquare has always been at the forefront of location-based mobile marketing, and it is always at the vanguard of what's next in this nascent arena. (Listen to my Q&A with Foursquare Co-Founder Dennis Crowley on the eve of the launch of Foursquare to get a sense of his early vision for the service.)
But as innovative as it is, even Foursquare is still finding its footing in what's possible and what's compelling for both marketers and consumers when it comes to SoLoMo.
In recent weeks, Foursquare has launched Promoted Updates, an advertising product that gives merchants a way to reach people who are near their stores, based on location and interest as indicated in past check-ins and other data.
In part four of our August Mobile Marketing Roundtable, GEN WOW sponsor and Mozes CEO Dorrian Porter, SAP CMO Jonathan Becher and Ignited LA VP/CD Jordan Atlas weigh in on this new feature and some of the current challenges in making location a vital part of the SoLoMo equation.
SOCIAL + MOBILE + LOCAL & THE FUTURE OF FOURSQUARE: MOBILE MARKETING ROUNDTABLE (PT 4)
>> CLICK HERE TO LISTEN TO: Foursquare & The Race to Make Location Click <<
(Approx 5:40)
Also, don't miss:
PART... Read more
Tags: advertising, atlas, becher, branding, CEO, chief, cmo, coca-cola, dorrian, events, foursquare, ignited, in-store, jonathan, jordan, la, marketing, media, mobile, mozes, officer, Porter, promoted, retailing, roundtable, sap, social, updates, webinar
Posted in Creative Best Practices, Emerging Platforms, Social Media, Wireless | No Comments »
Social + Mobile + Local & The Facebook Fallout (Roundtable Pt 3)
Posted by Rick Mathieson on August 16th, 2012 at 8:30 pm
Will Facebook be able to save some face in light of its apparent free fall?
In part three of our August Mobile Marketing Roundtable, Jordan Atlas, VP/Creative Director for Ignited LA joins our conversation with Jonathan Becher, CMO of software giant SAP (middle image) and Dorrian Porter, CEO of longtime GEN WOW sponsor Mozes (bottom).
As I open up questions to the group, we get a perspective on Facebook's challenges in mobile. In recent days, key mobile marketing execs have left the company, news hit that 83 million Facebook accounts may be fake, and the stock has been hammered in the runnup to the end of its first lock-up period.
Can Facebook effectively monetize mobile. And if so, what models might it employ?
Our panelists - a Fortune 100 chief marketing officer, an award-winning ad industry creative director and the CEO of one of the most innovative mobile marketing solution providers weigh in on this very hot topic.
>> CLICK HERE to Listen to: Social + Mobile + Local & The Facebook Free-Fall (Roundtable Pt 3) <<
(Approx 7:52)
Also, don't miss:
PART 1: SAP CMO: 'Digital is Dead' - And So Is Mobile
PART 2: Mobile 'Happiness': Coca-Cola's Secrets of Mobile Marketing Success
Tags: advertising, atlas, becher, branding, CEO, chief, cmo, coca-cola, dorrian, events, ignited, in-store, jonathan, jordan, la, marketing, media, mobile, mozes, officer, Porter, retailing, roundtable, sap, social, webinar
Posted in Opinions | No Comments »
