Tagged 'cloud computing'

Technology Driving New Business Growth

Posted by Michael Sprouse on April 14th, 2010 at 12:00 am

"Technology doesn't necessarily drive change – it enables change."
It would be close to impossible to summarize everything happening in the world of technology as it relates to interactive advertising and digital business in general. It is possible, however, to look at a couple of recent topics that are at the forefront of people's minds, and could have a major impact on marketing and technology for years to come. Today, we will look at three such topics.
Because of their dizzying ability to innovate, it seems like not a week goes by without an announcement from Apple regarding a major product or technology launch. Most recently, they have unveiled the iPad with much fanfare. This multi-faceted product claims to be the best way to remotely view the Web, email, photos and videos on the market. It is still in the early stages of adoption, so it is tough to tell how consumers will respond to it in the marketplace. Apple has a long trail of successful technology-driven product launches, so I think they have a very strong chance to get this one right. But what does it mean for interactive marketing? Well, if it is truly a device that gets wide usage,... Read more

I'm dreaming of a year up in the cloud(s)

Posted by Matt Kapko on June 4th, 2009 at 12:00 am

As far as I'm concerned, Virgin America could do nothing new for the next decade (except maybe add some more destinations) and they'd still be my favorite airline. If you've ever flown Virgin America you're already picking up what I'm throwing down.
The young airline isn't resting one bit on the digital marketing front though. On June 24 the company plans to launch something it's calling "The Day In The Cloud Challenge." What's that you might ask? Just the "internet's most intense scavenger hunt where you'll scour the earth and cloud compute."
The challenge requires online access and a Google account -- simple enough. Virgin America hasn't released many details about the promotional challenge yet, but top scorers will get set up with their own personal "Year in the Cloud." Not only will the top virtual scavengers get a new HP netbook complete with 1 terabyte of storage on their Google account, but they'll also fly for free on the uber-cool airline for the entire year.
If I win, you'll know where to find me -- in the air, uh, I mean cloud(s).

Cloud Computing Services 101

Posted by Rob Rose on February 19th, 2009 at 12:00 am

My head is in the clouds today   
There is an Excellent article by Neal Levitt  today  on today's front page of the site.   And,  I also happen to be speaking at Rackspace's local partner event on Cloud Computing Services here in Los Angeles.
For another paper I'm working on, I'm preparing a quick primer on Cloud Services - and I thought I'd just include part of it here.  Hopefully, if you're as confused about Cloud Services - and that that really means - as I was this will be helpful.  These are all considered part of cloud computing.  Full disclosure: I'm not trying to be all encompassing here - just illustrative for a reference point.

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Software-as-a-Service. These types of companies deliver a single computer application, usually through a browser interface.  Business Web examples of this type of company include Salesforce.com for CRM and Sales Force Automation, NetSuite for Accounting ... Read more