Tagged 'client relations'

Could Your Website Score a Touchdown?

Posted by Amy Kauffman on February 4th, 2013 at 1:49 pm

It looks like the San Francisco 49ers couldn't quite make it past the Baltimore Ravens in this year's Super Bowl. In business, we also strive to pull ahead and stand out among leading competitors. Winning customers in a business arena can be a challenge. So, when faced head-on with competition, will your website stack up or are you just throwing a Hail Mary?
1st Down - Branding: Does your website and homepage reflect your product or services and who you are as a company? If the first impression of your website does not resonate with your demographic, you have lost their attention at kickoff. A cohesive brand image and identity is essential to gain credibility among your consumers or clients.
2nd Down - Layout: Ease of navigation is key to pull readers into your content without overloading them with data and endless text. Think of your layout like a game plan where you want clients to look, click and how they drive into your website will steer them to take action or forfeit the search altogether. Simple, organized layout wins hand over fist against dense copy, dozens of tabs and multiple, competing messages.
3rd Down - Subscribers: Capturing visitors is a must; and... Read more

The 12 (Internet Marketing) Days Of Christmas!

Posted by Amy Kauffman on December 26th, 2012 at 6:00 am

The best way to spread holiday cheer is to share marketing tips for all to hear! Merry Christmas and Happy Holidays from your crew at HMG Creative. To celebrate the joyous season and year's end, we now present the 12 Days of Christmas in its entirety, a campaign that is sure to make you laugh, smile and think about marketing in a whole new light going into 2013. Did you miss the the fun festivities, the first time around? No problem! But be sure to Like us on Facebook and Follow us on Twitter, so you aren't left out in the cold again. (You don’t want to be on that naughty list, do you?)

Enjoy our gift of discounts, actionable marketing ideas, Twitter tips, viral videos and more exciting content to take your business into the new year in style!

Now -- Without further delay -- may we present: The 12 Days of Christmas!

On the First Day of Christmas, HMG Gave to Me:
Business Cards Half Off…That’s Almost FREE!

On the Second Day of Christmas, HMG Gave to Me:
Two Tutorials

On the Third Day of Christmas, HMG Gave to Me:
Three Experts Blogging

On the Fourth Day of Christmas, HMG Gave to Me:
Four Calling... Read more

On the Fourth Day of Christmas, HMG Gave to Me: Four Calling Clients

Posted by Amy Kauffman on December 19th, 2012 at 6:00 am

The Client List: 4 Types of Clients, Pain Points and How to Deal
At HMG, we love our wonderful family of clients and customers. But, like any large family, there are a few that can, well, drive you a little crazy. Throughout my time working at PR, advertising and creative agencies I have noticed a distinctive trend in some of the “problem child” clients that take extra time, energy and effort to work with. While there are dozens of categories and sub-categories (I can’t wait to read the comments!), I have done my best to narrow down the 4 most common, and troublesome, types of clients that make Account Managers across the country face-palm almost every day.
1. The Defensive Line
Think 260+ lbs., Texas born and bred defensive players. Their goal? To keep the offense from proceeding down the field, of course. And this is exactly how most of us feel when faced with a Defensive Line client. These clients or individuals tend to halt any forward progress you and your agency tries to make on their behalf. But they hired you, right? Last you checked you were the expert on hand to provide guidance on communications and lead... Read more