Tagged 'christmas'

Airline Pulls Off One Miracle of a Holiday Promotion in Must-See Video

Posted by Rick Mathieson on December 9th, 2013 at 11:09 pm

This one will knock your stockings right off the mantle.
In an epic new holiday promo, Canadian airline WestJet asked passengers about their holiday wishlists as they boarded a plane - and then had those gifts delivered to the baggage carousel at the passengers' destination.
When was the last time you wanted to take to social media to share something this nice about an airline?
Kudos to all involved.
Read more, here.

Back-to-School, Halloween…Christmas: I miss Thanksgiving

Posted by Dan Roche on November 15th, 2012 at 12:47 pm

It’s become the standard, yearly routine. Summer ends, children go back to school and we buy costumes and carve pumpkins for Halloween. Then it’s on to Christmas, decorating the tree and lots of holiday shopping. But wait – What happened to Thanksgiving?
It seems like any Thanksgiving celebration is now overshadowed by radio stations beginning to play Christmas carols months in advance, Starbucks introducing red holiday cups on November 1 and stores decking the halls in October. And, if Black Friday wasn’t enough of a shopper’s paradise, the biggest shopping day of the year has been extended beyond just Cyber Monday and now includes deals and steals on Thanksgiving Day! Are people really enjoying the holidays anymore or are they already moving on to the next celebration? Do consumers want to forgo their Thanksgiving holiday to shop?
Many retailers seem to think (and hope) so. Stores that extended their hours last year saw an average increase in sales of 22 percent, according to chief retail analyst at NPD Group, Marshal Cohen. Therefore, Walmart, Sears and Toys “R” Us are all opening their doors on Thanksgiving Day at 8:00 p.m. to capture extra holiday sales, and Target will be opening at 9:00 p.m.
Personally... Read more

The Shocking Truth About Santa Claus' Business

Posted by Bob Bentz on December 19th, 2011 at 3:49 pm

The Greatest Businessman of All-Time
North Pole –When you think about the greatest businessman of all-time, who comes to mind?
Ford?  Rockefeller?  Bill Gates?  Donald Trump?  Richard Branson?  Mark Zuckerberg?  Steve Jobs?
Give me a break.
The greatest businessman of all time is, without a doubt, Santa Claus.
8 Things That Santa Claus Does Better than Donald Trump
Think about it.  Santa’s customers return year after year.  He has a factory that churns out toys 24/7 with little overhead.  He has loyal and long tenured employees that work for near minimum wage.  Of course, there aren’t a lot of jobs in this tough global economy, so imagine how hard it is for vertically challenged elves these days.
Santa Claus has a promotions department that secures prime visibility in crowded malls and gets him grand marshal positions in parades all over the world.  He also has a publicity crew that writes songs, poems, and even produces movies and television shows with him as the star.  His stamina is amazing and there are no performance enhancing drugs in his body, unless you count the chocolate chip cookies!
He’s an advertising genius.  Just watch TV in December and see... Read more

5 Ways to Prevent a Holiday Marketing Hangover

Posted by Jonathan Gardner on November 16th, 2011 at 10:06 am

Holiday madness has made many an excellent marketer lose their head. Listen to some expert advice and best practices to get you through to the new year with maximum brand lift and conversions!

Santa Claus is the Best Businessperson in the World

Posted by Bob Bentz on December 23rd, 2010 at 3:48 pm

The greatest businessperson of all-time remains Santa Claus, but I'm worried that Santa's lack of adoption of new technology is leaving him out in the cold for some younger stalwart to take over his role as the ultimate icon of Christmas.
by Bob Bentz
North Pole – Who’s the greatest businessman of all-time? 
No, it’s not Henry Ford, nor is it John D. Rockefeller.  Bill Gates?  Donald Trump?  Richard Branson?  Mark Zuckerberg?
Give me a break.
The greatest businessman of all time is, without a doubt, Santa Claus.
Think about it.  His customers return year after year.  He has a factory that churns out toys 24/7 with little overhead.  He has loyal employees; of course, there aren’t a lot of jobs in the world in this tough economy, so imagine how hard it is for elves these days. 
Santa Claus has a promotions department that secures prime visibility in crowded malls and gets him grand marshal positions in parades all over the world.  He also has a public relations staff that writes songs, poems, and even produces movies and television shows with him as the star.  His stamina is amazing and there are no banned substances in his body, unless you count thousands of chocolate chip cookies!
He’s... Read more