Tagged 'chevy'

The Great Super Bowl Mobile Marketing Experiment

Posted by Bob Bentz on February 6th, 2012 at 9:22 am

If you were watching Super Bowl 46 (I refuse to use Roman numerals that nobody understands), you know that all of the action was not on the field. That includes the riveting halftime performance by Madonna who showed that at age 53, she's still smoking hot and a great athlete. Just in case you were one of the 157 people that missed the Madonna halftime show during Super Bowl 46, here it is.
Best Buy's advertisement was interesting and showed that it was carrier agnostic and that Best Buy was a great place to shop for the best mobile phone plan for your particular needs.
Watch the Best Buy commercial that shows the inventor of the text message here.
There also was an enormous amount of action, mobile marketing action that is, during the commercials, proving that mobile marketing has now made it to television's biggest event and in a big way.
One of the biggest advertisers this year was Chevy, which has a big television ad campaign and advertisements across other mediums. It is also running a competition through its special Super Bowl iPhone and Android apps, where users who take the trivia quiz in the app can win up to... Read more

Facebook, Twitter's role in GM's mystery '230' campaign

Posted by Mario Sgambelluri on August 12th, 2009 at 12:00 am

Around the web, TV and outdoor (I saw a digital billboard in LA), mysterious ads showed nothing but a "230" (the "0" was actually a power outlet). Eventually, AdAge reported GM was behind the ads, but the automaker and its agency (Starcom), wouldn't explain the 230. (Wall Street Journal)
As it turns out, 230 is the supposed (unverified by a 3rd party) mileage of the soon-to-be-released Chevy Volt (an electric car). Wow. Sounds risky. Could the car really live up to that? If not, imagine the backlash.
I heard GM vice-chairman Bob Lutz on the Nightly News, and he said they're actually under-advertising the real mileage.
Social media plays a big part in the 230 campaign. According to The Journal, there's a "What is 230?" Facebook group and website, where they're asking Twitter users to post, "I spotted 230. #whatis230".