Since May, Attention has been working with Harlem RBI -- a baseball, softball and academic enrichment organization with the mission to provide inner-city youth with opportunities to play, learn and grow. Working with them and seeing their work in motion has been such a rewarding and inspiring experience.
And it’s not only Harlem RBI that has stolen our hearts, but New York Yankees first basemen, Mark Texiera. Mark has volunteered his time and, more importantly, himself of HarlemRBI uses the power of teams to coach, teach and inspire youth to recognize their potential and realize their dreams.
Mark has helped us make the world a better place by shaping and inspiring Harlem’s inner city youth. We are reaching out to Mark's supporters and people that appreciate good old-fashioned hard work to let you know he has been nominated for the 2012 Roberto Clemente Award. This award goes to the Major Leaguer who “best exemplifies the game of baseball, sportsmanship, community involvement and the individual’s contribution to his team." Harlem RBI couldn't be more proud of Mark and this nomination.
Mark didn’t take the easy route, he didn’t just lend his name, he’s given Harlem RBI his time. Here's a... Read more
Tagged 'charity' 
Marketing Dollars For Non-Profits: Is It Smart To Give To Get Back?
As many companies and shareholders have squeezed philanthropic budgets, a number of organizations have placed charitable dollars into marketing department budgets. Investing marketing dollars can be a viable option that is favorable to non-profits as well, but marketers need to think long-term about sponsorship opportunities for real success and value.
With “corporate American being influenced by shareholder pressure not to give, but show returns to the bottom line” more and more businesses ask the question “is it better to give than to receive… or both give AND receive?”
Over the past few years, we have increasingly found ourselves attending meetings (on either side) between non-profit groups and companies that are their potential sponsors. Wait…Huh? Since when does fundraising and securing corporate giving fall under “marketing communications?” Well…since the economy took a downturn and businesses – a much greater number of potential sponsors/donors – started recognizing the benefits of channeling charitable dollars through marketing budgets.
Whichever bucket the dollars come from, the business will still see tax deductions – one being a charitable donation, the other a business expense. So, more frequently, savvy execs are asking, which option will deliver the biggest bang for the buck?
Many find investing marketing dollars a viable option to add... Read more
All Pinked Out: Do Boobs Really Need This Much Support?
October’s onslaught of pink ribbon-emblazoned shirts, hats, water bottles, stand mixers, and even shoes on NFL players has left me all pinked out. It's not that I think breast cancer awareness is a horrible and unworthy cause, but why should this one cause get so much attention? To avoid this post taking an ugly turn for the negative, let's look at what the marketing geniuses behind these campaigns do so well.
