Tagged 'charity'

Vote for Mark Texiera: 2012 Roberto Clemente Award

Posted by Karen Ram on October 14th, 2012 at 7:21 am

Since May, Attention has been working with Harlem RBI -- a baseball, softball and academic enrichment organization with the mission to provide inner-city youth with opportunities to play, learn and grow. Working with them and seeing their work in motion has been such a rewarding and inspiring experience.
And it’s not only Harlem RBI that has stolen our hearts, but New York Yankees first basemen, Mark Texiera. Mark has volunteered his time and, more importantly, himself of HarlemRBI uses the power of teams to coach, teach and inspire youth to recognize their potential and realize their dreams.
Mark has helped us make the world a better place by shaping and inspiring Harlem’s inner city youth. We are reaching out to Mark's supporters and people that appreciate good old-fashioned hard work to let you know he has been nominated for the 2012 Roberto Clemente Award. This award goes to the Major Leaguer who “best exemplifies the game of baseball, sportsmanship, community involvement and the individual’s contribution to his team." Harlem RBI couldn't be more proud of Mark and this nomination.
Mark didn’t take the easy route, he didn’t just lend his name, he’s given Harlem RBI his time. Here's a... Read more

Marketing Dollars For Non-Profits: Is It Smart To Give To Get Back?

Posted by Dawn Mills on June 28th, 2012 at 9:33 am

As many companies and shareholders have squeezed philanthropic budgets, a number of organizations have placed charitable dollars into marketing department budgets. Investing marketing dollars can be a viable option that is favorable to non-profits as well, but marketers need to think long-term about sponsorship opportunities for real success and value.
With “corporate American being influenced by shareholder pressure not to give, but show returns to the bottom line” more and more businesses ask the question “is it better to give than to receive… or both give AND receive?”
Over the past few years, we have increasingly found ourselves attending meetings (on either side) between non-profit groups and companies that are their potential sponsors. Wait…Huh? Since when does fundraising and securing corporate giving fall under “marketing communications?” Well…since the economy took a downturn and businesses – a much greater number of potential sponsors/donors – started recognizing the benefits of channeling charitable dollars through marketing budgets.
Whichever bucket the dollars come from, the business will still see tax deductions – one being a charitable donation, the other a business expense. So, more frequently, savvy execs are asking, which option will deliver the biggest bang for the buck?
Many find investing marketing dollars a viable option to add... Read more

All Pinked Out: Do Boobs Really Need This Much Support?

Posted by Lindsay Rose on November 30th, 2010 at 7:34 pm

October’s onslaught of pink ribbon-emblazoned shirts, hats, water bottles, stand mixers, and even shoes on NFL players has left me all pinked out. It's not that I think breast cancer awareness is a horrible and unworthy cause, but why should this one cause get so much attention? To avoid this post taking an ugly turn for the negative, let's look at what the marketing geniuses behind these campaigns do so well.

Creativing :: Tweet of the Week, Fake Steve Jobs on the iPad, and Seth Godin taking his own medicine

Posted by Doug Schumacher on January 29th, 2010 at 12:00 am

What's going on in new media marketing, pulled from social bookmarking site Creativing.com:
Tweet of the Week
I like to imagine Jonathan Ive and James Dyson — tank-topped, schnapps-drunk, and enthusiastically slap-fighting over who's fancier.
Official Google Blog: Search is getting more social
Sometimes a video is worth 1,000 blog posts. This one does a great job explaining the immediate appeal and potential power of their social search. In personal tests, I didn't find it all that, but then neither was YouTube on day one. But the potential is screaming obvious. And I found it a glaring reminder of how far ahead of everyone Google is in search. Tried Facebook search lately? It feels like you're dealing with a big, dumb, AI terminal. As my network and the topics it covers expands, this could be a remarkably powerful focal point for searches across anything from a restaurant to a good doctor. Google's biggest obstacle here is Facebook blocking their content from Google search. If I were to pick a winner at this point, I'd say Google because this is far more advanced search-wise, and I like the idea of the net they're casting going well outside one site (although Facebook Connect could be just as... Read more