When is the last time your boss or client asked you to add a “social” component to your upcoming campaign or create something that will go “viral”? While it is easy to create content that can be shared, it still remains a challenge to make something that catches the attention and imagination of the public enough to create a viral sensation.
It is sometimes easy to forget how memorable stories, advertisements and other details of our lives used to have to wait to be shared. The water cooler used to be more popular in those days. But because of the limited reach of those conversations, and a troubling lack of Internet connectivity of most water coolers, advertisers and marketers didn’t approach campaigns in quite the same way back then. With instantaneous communication, brand followers now have the ability to share whatever they desire, from wherever they are, thus giving rise to the “viral campaign.” This is, in my opinion, an often-uninspired manner in which the concept of word-of-mouth is approached.
Don’t get me wrong – there has never been an advertiser who didn’t think that getting people to talk about their campaign or product in a good way was a bad thing.... Read more
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4 Ways to Make Your Campaign Worth Sharing
Tags: campaign, content, Digital Marketing, digital. strategy, Facebook, Social Media, social media strategy, virality
Posted in Opinions, Social Media | 3 Comments »
8 Tips for Video Game Social Media Marketing Success
Face it, the old ways of marketing are dead and that means you need to be executing expansive online marketing campaigns. With over 1 billion active users on Facebook and Twitter alone, it’s obvious that social media is the new crux of your video game marketing campaigns. To be successful, there are 8 things you need to do. Read this and then go do it.
Who’s in charge here?
Establish your Facebook, Twitter, Youtube, and Google+ as the go-to authority for all the information your fans need. First, develop and release creative content on a regular basis. Write and schedule updates well in advance that include events, contests, videos and other content. Be prepared to throw some of that out the window and update on the fly as needed.
Second, have a social media manager in place that is engaging and replying to users’ questions, comments and responses in real time. Do (and continue to do) those two simple things and fans will know you’re the boss.
Let’s Get Hardcore!
Hardcore gamers are fewer than casual gamers but they are the most vocal, and therefore influential in the success or failure of your campaign. Get them on your side fast by gaining public support from... Read more
Tags: campaign, Social Media, social media marketing, success, supercool creative, tips, video game
Posted in Entertainment, Social Media | 6 Comments »
Print Is Still a Strong and Viable Ad Medium
When we hear the words “interactive advertising” we naturally think of the web, whether it’s deployed on mobile phones, tablets or PCs.
That’s why many people in the advertising and marketing industries have to be reminded that print, as in hard-copy newspapers and magazines, was the first interactive medium, and that’s why it’s still a powerful and effective part of any media mix.
Print is also the most sensory medium. Only print can activate each of the five senses and usually more than one of them at a time: Think scented perfume ads, varied paper textures, and embedded sound devices.
Some ads have a real and practical use in and of themselves. For example, back in 1988, several years before the words “internet” and “web” entered the global lexicon, Spin magazine caused an uproar when, as part of a public-service effort to combat AIDS, each copy of the November issue contained a free condom (donated by Trojan).
Talk about useful, sensory, interactive, and memorable advertising. We don’t need to count the ways.
And as recently as September 2010, a print campaign in Entertainment Weekly touted the remade series Hawaii Five-0 by playing the show’s iconic theme song when the two-page spread was opened.
It’s tempting to... Read more
Tags: campaign, interactive, magazine ad pages, mobile site, print advertising
Posted in Media Planning & Buying, Websites | 4 Comments »
