Tagged 'buyer experience'

Retargeting 101 for Small and Mid-Size Businesses

Posted by Katya Constantine on November 1st, 2013 at 10:33 am

Simply put, “Retargeting” is the action of displaying a banner ad to a user online that has either been to your website, or has shown intent on your type of product of service.

There are many different types of retargeting- behavior, contextual, site, search and audience extension. The terminology can be overwhelming at first, but we would like to break it down for you and show you how this could benefit your business. According to Digiday:

1 in 5 marketers has set aside budget for retargeting campaigns.

Types of Retargeting:
Site Retargeting targets two types of people: existing customers you want to bring back to your site, and potential customers who visit your site, but leave without making contact, or a purchase. Re-engaging folks that have been to your site often time leads to conversions or an increased awareness of your business.

How Does This Impact My Business?
Most marketers that are doing some type of Digital Marketing (PPC, SEO or Social) drive clients to your website to complete some action. Search Retargeting allows you to capture that audience AGAIN and in a different environment, often times triggering that “Ah-Ha” moment. By engaging in Site Retargeting, you can continue the engagement once a user has left... Read more

The Case for Cookies: 5 Ways They Make Life Better

Posted by Nick Matarazzo on October 14th, 2013 at 10:05 am

Recent talk around big data, retargeting, and the potential impact on consumer privacy has unleashed a torrent of criticism and controversy, especially in the wake of the NSA shake-up.
Individual privacy is important, and no (sane) person supports identity theft. But we should be talking more often about how credible businesses are using data to create better consumer experiences.
Recent research has turned up a few insights into how consumers feel about retargeted advertising. An August 2013 eMarketer article citing a study by Adroit Digital and research company Toluna revealed that, “Thirty percent [of those surveyed] had a positive or very positive reaction to retargeted ads vs. 11% who felt negatively about them.”
Our search engines anticipate our queries, music streaming sites know what we want to hear, and our favorite e-commerce companies know what incentive will get us to “add to cart,” so why wouldn’t we want advertising with relevancy?
Here are the five reasons I’m making the case for cookies.

1. We Get Relevancy
The age of unleashing a barrage of ads on every user is over. Attention span is short, space is limited, and marketing dollars are being spent as efficiently as possible. If I’m in the market for a new luxury... Read more

3 Ways Your Design Derails The Customer Journey

Posted by Jeannie Walters on October 3rd, 2013 at 9:53 am

How can any experience be effortless if there is so much effort in just finding what we need? Here are 3 common ways your design may be derailing the customer journey.

5 Best Auto Brands… if They Were Colleges

Posted by Laura Schooling on September 10th, 2013 at 3:38 pm

The annual U.S. News & World Report Best Colleges rankings came out today, which got me thinking about how the process of choosing a new vehicle is not so different from selecting a college. A decision is preceded by dozens of questions—conscious or otherwise. How important is a brand name? What kind of return will I get from this investment? What can I expect from the experience—community, fun, prestige?
The stakes for choosing a college are arguably higher. And with hindsight being 20/20, I know there are quite a few people who would rethink their choice of college if they could (although I’m sure wherever you went was the “Harvard of the West, Arizona, Southern Florida”).
So if you happen to be in the market for a new car, here’s a chance to (sort of) make up for some of the errors of your youth.
See how U.S. News ranked the top college in five different categories and the auto manufacturer with similar brand attributes.
Best National University: Princeton
Selected for their comprehensive programs—a full range of undergraduate majors, and master's and Ph.D. programs—these colleges are also committed to groundbreaking research.

BMW
Any of the top-tier luxury vehicles could easily be high on the list, but... Read more

5 Ways Technology Eases Car-Buying Anxiety

Posted by Nick Matarazzo on August 22nd, 2013 at 9:33 am

For me, walking the car lot on a Saturday is nearly as fun as a day at the golf course. The shoptalk is great, I get to take something for a spin, and even if I don’t come out with the exact score (or price) I had in mind, I walk away with a sense of satisfaction. But, for many, the thought of having to negotiate one-on-one can be intimidating, and can turn the thrill of buying a new car into pure anxiety.
Choosing what to buy—make, model, trim, and a seemingly endless number of options like warranties and infotainment—is only the first step. Once the vehicle and options are selected, the real research begins: What is a fair, good, or great price—and how do I get it?
Here at Jumpstart Automotive Group, we found that 69% of shoppers listed price as a top criteria when deciding to purchase—making it the second-most important factor behind safety and reliability. This mindset is hardwired into consumers across categories—from apparel to appliances—but price is especially integral to the car-buying process, primarily due to the level of investment and the lengthy duration of ownership.
And I think there is added pressure to get a good deal... Read more