Tagged 'business'

When To Put The Brakes On Marketing Automation

Posted by Mark Edwards on February 4th, 2014 at 10:07 am

Those who know me and have worked with me know that I'm a fan of usingmarketing automation to schedule some messaging.  Not all messages, but some, especially on Twitter and text messages.  But I'm also a big fan of thinking about the audience and what the message will mean to them.  I ran across a case in point this morning and wanted to share it.  I'm not picking on the business that I'll talk about, I really love them, but this incident shows that they probably scheduled a text message and didn't account for how their database would be affected by it.
I'm in St. Louis, as is this business.  We're having snow today, many schools are closed, and the ones that aren't will most likely be sending students home early because the heaviest of the snow will be coming starting around noon.  TheMissouri Department Of Transportation has issued a "stay off the roads" alert so they can get to the snow and keep people safe.  So it's fair to say this isn't the day to be going out unless you really have to.
Even with all that happening, I got this text message at 8:40 this morning.

I've got to believe this was... Read more

In Praise Of The Under Appreciated HR Department

Posted by Mark Edwards on January 10th, 2014 at 1:04 pm

Here's a question for business owners and managers. When was the last time you hugged your HR department?

It occurs to me that the human resource manager, human resource assistants, recruiters or whatever you call the people in your HR department are the unsung heroes of business in 2014. They have to find the right people, train the people, and then retain the people for it as long as possible. With all the talent available these days, that's a very very tall order.

Yes, the government says that the unemployment rate dropped to 6.7% today. Theoretically, that's good news, especially if you ignore the low number of jobs created in December. But it also means that a lot of people have just stopped looking for jobs and left the work force. And that might make the HR department's job a little harder because some of those people could be diamonds in the rough for your company. Perhaps their skill set doesn't exactly line up with what you're looking for, maybe they are over 40 and have had jobs in industries that don't exactly match yours, or maybe they just were honest about how much money they wanted to make when they filled out... Read more

The 7 Tips to Building Relationships, Not Barriers.

Posted by Daniel Alvarez on October 17th, 2013 at 10:00 am

In a sales-driven world, it can be hard to remember that the majority of salespersons are not the run-of-the-mill wheeling and dealing sharks you may have heard of. In fact, the best salespersons are the complete opposite. They have mastered what the stereotypical salespeople have not: listening. Yes, you read that right- listening is the cornerstone to building a business relationship. Hell, it’s probably the foundation for any type of relationship but I’ll leave that for a future post.
Sales drive businesses to improve their offerings, it’s what create competition between companies and it’s the reason the majority of us have a job. Because at the end of the day, somewhere down the pipeline, someone is making a sale. And the creative space is no different.
In our space, creating lasting relationships with clients and potential clients is of utmost importance. The main reason being we’re not in a transactional environment, we rely on ongoing business dealings with the same client rather than a turn and burn approach. In addition, our sales cycle is much longer; we have many meetings prior to the start of a project and finally, sell through education. As you educate your client, you’ll become a resource, an... Read more

5 Ways to Expand Your Network

Posted by Ian Tenenbaum on May 12th, 2013 at 2:51 pm

There’s a golden rule of sales that I’ve found often gets overlooked and it applies just as much to building a professional or personal network as well. “Always ask for the referral!”
I’ve been thinking about this concept and started realizing how many of my friends, business partners, clients, and relationships in general have come through some form of introduction. This is something that many are either uncomfortable doing or simply don’t think about as part of their daily activity. The reality is that anyone you’re speaking with most likely knows someone else you SHOULD meet. And they are usually fairly willing and able to make the introduction as well. What ends up happening when you internalize this way of thinking is that doors start opening left and right.
I figured I’d try to put together a few rules that would help people get better at this skill in order to unlock the network you don’t even realize you currently have.
Rule #1 – Don’t be scared. When you start to realize that the worst possible thing that could happen is that the person you are asking will simply say “no sorry I don’t know anyone there,” it will make things easier. Fear... Read more

3 Tips For Choosing Your Next Job

Posted by Ian Tenenbaum on April 29th, 2013 at 5:53 pm

At Crowdtap lately it has felt like much of our days are consumed with interviews. This is a good problem to have in the sense that we’re growing the team by 50% but it’s also one of the biggest challenges in a hot young start up. In NYC lately it feels like tech and media companies are popping up like weeds so unfortunately there are a lot of shiny balls out there for the talented few to chase. The challenge for us becomes finding the perfect few who have all the skills, personality and hustle that our team requires. This is not however an article about our hiring woes. This is about helping those who are searching for their next home, to find the best possible fit at this point in their career . I’ve noticed that in my experiences there seem to be 3 key factors that should be considered when on the hunt for your next role. When combined this should serve as a great roadmap to get you to the best possible fit for both you and the team you’ll be joining.
Some people value this more then others but I think this is one of the... Read more