Those who know me and have worked with me know that I'm a fan of usingmarketing automation to schedule some messaging. Not all messages, but some, especially on Twitter and text messages. But I'm also a big fan of thinking about the audience and what the message will mean to them. I ran across a case in point this morning and wanted to share it. I'm not picking on the business that I'll talk about, I really love them, but this incident shows that they probably scheduled a text message and didn't account for how their database would be affected by it.
I'm in St. Louis, as is this business. We're having snow today, many schools are closed, and the ones that aren't will most likely be sending students home early because the heaviest of the snow will be coming starting around noon. TheMissouri Department Of Transportation has issued a "stay off the roads" alert so they can get to the snow and keep people safe. So it's fair to say this isn't the day to be going out unless you really have to.
Even with all that happening, I got this text message at 8:40 this morning.
I've got to believe this was... Read more