iMedia Connection Blog

There’s a golden rule of sales that I’ve found often gets overlooked and it applies just as much to building a professional or personal network as well. “Always ask for the referral!”
I’ve been thinking about this concept and started realizing how many of my friends, business partners, clients, and relationships in general have come through some form of introduction. This is something that many are either uncomfortable doing or simply don’t think about as part of their daily activity. The reality is that anyone you’re speaking with most likely knows someone else you SHOULD meet. And they are usually fairly willing and able to make the introduction as well. What ends up happening when you internalize this way of thinking is that doors start opening left and right.
I figured I’d try to put together a few rules that would help people get better at this skill in order to unlock the network you don’t even realize you currently have.
Rule #1 – Don’t be scared. When you start to realize that the worst possible thing that could happen is that the person you are asking will simply say “no sorry I don’t know anyone there,” it will make things easier. Fear... Read more