Tagged 'business tips'

Tips for dazzling your webinar audience

Posted by James Trumbly on June 3rd, 2013 at 8:00 am

Do you host webinars for your business? Ever found yourself wondering why your attendance is low or whether you could do a better job with your presentations? Webinars are a great way to get your message out to the right audience, promote interaction with customers, create buzz about your business or product, and increase sales. With just a little finesse, you can make your online events work even harder for your business.
Choosing the Right Topic
Of course you need the right topic to get your webinar off the ground, something that will provide lasting value to attendees and generate interest. Here are some ideas to get you started:
Frequently asked questions—Are there questions about your product or service that you receive on a regular basis? Compile those questions and build a webinar around them.
Introducing a new product—New products often benefit from a little hype, especially if it’s a departure from the kind of things you’ve done before. Use the webinar to talk about benefits, uses, and options for the new product.
How-tos—How to implement new software in your IT department, how to access online capabilities for an insurance company, how to write a will, how to operate an exercise machine—no matter what industry... Read more

5 Ways to Expand Your Network

Posted by Ian Tenenbaum on May 12th, 2013 at 2:51 pm

There’s a golden rule of sales that I’ve found often gets overlooked and it applies just as much to building a professional or personal network as well. “Always ask for the referral!”
I’ve been thinking about this concept and started realizing how many of my friends, business partners, clients, and relationships in general have come through some form of introduction. This is something that many are either uncomfortable doing or simply don’t think about as part of their daily activity. The reality is that anyone you’re speaking with most likely knows someone else you SHOULD meet. And they are usually fairly willing and able to make the introduction as well. What ends up happening when you internalize this way of thinking is that doors start opening left and right.
I figured I’d try to put together a few rules that would help people get better at this skill in order to unlock the network you don’t even realize you currently have.
Rule #1 – Don’t be scared. When you start to realize that the worst possible thing that could happen is that the person you are asking will simply say “no sorry I don’t know anyone there,” it will make things easier. Fear... Read more