Tagged 'business strategy'

Does Culture Really Trump Strategy?

Posted by Drew Neisser on April 12th, 2015 at 8:14 am

Leaders from Dunkin’ Brands, Mary Kay, MasterCard and Unilever share how they were able to drive strategic change through entrenched cultures.

Top 5 Sacrifices Startups Have to Make in Order to Grow

Posted by Devanshi Garg on November 7th, 2013 at 7:10 am

While we've all heard the tales of young geniuses creating billion dollar companies from their dorm rooms, the reality for most startups is far from that depiction. In order to grow and achieve an ideal vision for a business, here are some of the most vital sacrifices a founder and his or her team will need to make to succeed:
1. You have to give up complete control
Diving into a startup requires you to embrace chaos. Whether you’re the founder or one of the first hires, expectations about what aspects of your job you control should immediately go out the window. Invariably, most startups have too many things to do with too few people to complete them. This means you’ll need to exit your comfort zone, lest you quickly fall to the wayside. Facebook’s Mark Zuckerberg is often quoted, “Move fast and break things. Unless you are breaking stuff, you are not moving fast enough.” Members of startups need to be able to sacrifice their desire to have complete control over their day-to-day responsibilities and embrace the collective needs of the company.
2. Sacrificing your ego, and sometimes, your idea
All startups start out as ideas. However, for a startup to truly grow,... Read more

Remember AOL! The Four Rules of Web Success

Posted by Brant Emery on January 2nd, 2013 at 11:03 am

Things go in cycles. We all know that – from the dredging up of retro fashions, the inheritance of music, to the rapid cyclical nature of business; in particular online business. Everything seems to follow the same path.
As all tech believers know, when man invented the web: Saviour of the Geeks, Creator of Unnecessary Job Titles and Deliverer of LOLCats, like the Garden of Eden, at first things went jolly well – we all lived in peace, harmony and believed in universal access, freedom of information, net neutrality, and that when given the choice of publicising the bare truth on Wikipedia, we (from celebrities and companies to politicians and lobbying groups) of course would not seek to alter that... oh yes. Of course, our lovely new Netopia began to change to reflect the true realities of our world – i.e. capitalism.
Yet, even so – the level of change from open platforms, open source, open access mentality of the early days to the competitive, closed, fixed business model trend we now see, surprises me. When AOL (or America Online as it was then) first presented the world with the idea of a digital gated community – it was a unique step.... Read more

Leveraging the Power of Facebook for Both B2B and B2C Businesses – Part Four

Posted by Linda Fisk on November 8th, 2011 at 1:50 pm

Here, I offer some tips and best practices to leveraging the power of the most influential social media brand that has the enormous global reach combined with the personal intimacy and immediate engagement - Facebook. The benefits you can reap by investing a little time and effort into Facebook are significant. Follow these steps and find creative ways to leverage the authority, trust and persuasiveness inherent in this important platform. Reap all these benefits –and even more!

Leveraging the Power of Facebook for Both B2B and B2C Businesses – Part Three

Posted by Linda Fisk on November 8th, 2011 at 11:55 am

Social networking sites have become some of the most influential online sources for world events, politics, products, organizations, artists and more. And, of all the available social networking sites, Facebook is arguably the most ubiquitous social networking site in the world, influencing and facilitating millions of decisions about service providers and product purchases. And now both B2B and B2C businesses are finding creative ways to leverage the authority, trust and persuasiveness inherent in this important platform.