Tagged 'business intelligence'

Business and IT: A Match Made in Heaven?

Posted by Devanshi Garg on July 22nd, 2013 at 7:08 am

Data science and data driven decision making are becoming increasingly vital to businesses interested in new competitive advantage.  Analytics, business intelligence applications and dashboards are bridging the gap between business user and IT professional.  Creating an environment of collaboration is the goal, but for a while now the divide has kept IT in front a screen and business users in the office.  Realizing the value of congruence between the two parties, Procter and Gamble CEO Bob McDonald refers to the impending ‘cultural revolution’ set to occur within enterprises who embrace analytics and data driven business processes.
Mr. McDonald’s sights are set on digitizing the entirety of the multi-billion dollar corporations business processes.  This move is set to take data driven enterprise analytics to the next level.  Digitizing traditional paper based operations allows for analytics for business processes to be conducted in real-time.  Maintaining data’s importance as a center piece to all business decisions will drive efficiency and insightful perspective.  After embracing analytics and data driven processes, P&G saved close to $250 million by pinpointing excessive inventory that would have otherwise been hidden.
Through my own work in IT consultancy, our team collaborated with the New York Road Runners to digitize their race records as well... Read more

Warning! Don’t be taken in by good-looking data visualization.

Posted by Jonathan Bear on December 2nd, 2012 at 8:40 pm

Have you gotten really excited by the way something (or someone!) looks from a long way away, only to move closer and have the illusion shattered?
That picturesque little cottage on the hill may look perfect, shining and white in the sunshine, with the conventional picket fence framing the front. But as you draw closer, the picket fence is not that white, with paint peeling and pails missing. The cottage itself? Rotting and dilapidated.
The move to visualizing data and results is growing by the day. Everybody (quite rightly) wants to show their results on a dashboard, a console, or a web-based portal that easily and clearly demonstrates their position, at a glance.
Demands on data visualization are growing
The scope for visualizing data is broad, and is growing broader. Organizations not only want to show sales results - they are looking to integrate financial results, customer data, advertising information, a myriad of other business intelligence (BI), social media and, increasingly, market research data.
As is the case with any growing trend, providers are coming out of the woodwork in their droves to provide organisations with solutions.
The trend started with providing sales results in a dashboard format, and has progressed to bringing in other forms... Read more

Why Research Matters

Posted by Lee Schneider on August 16th, 2012 at 2:17 pm

If you don't know where you're going, you might not get there.
-Yogi Berra
If you don't know who Yogi Berra was, he was a sage and holy man who moonlighted as a baseball catcher for the New York Yankees. Yogi said a lot of great things, and the quote above is often attributed to him, although he also said, 'I didn't really say everything I said.'
Many of us construct an online presence complete with a website, a Twitter account, some Facebook action, something on LinkedIn, maybe some Instragram and Pinterest posts and then just sit back and wait for the money to roll in. How's that working for you? Not so great?
This is why research matters. Research lets you see far, like you have a really good pair of binoculars. All those channels are powerful rivers of information, but you'll need to know where your audience is, and which among those channels they really like to use. Why?
If you had infinite time and an infinite amount of money you could turn on a fire hose of media and spray your message everywhere. But most of us are not Diddy, and we don't have that kind of time and money. We need... Read more