Tagged 'building personal brand'

To Brand ME or not to Brand ME?

Posted by Tanvi Bhatt on August 29th, 2012 at 12:37 pm

If Life was a Supermarket what Brand of Chocolate do you think you would be?
Rather if Life was a Mall, what Brand of Shoes would you be?
Even better, if Life was a Race, what Brand of Car would you be?
Answer each of these questions, and answer once again, WHY?
The BIG Q

Now the Most important Question, have you ever wondered to Yourself: To Brand ME or not to Brand ME?
Seldom, people fail to realize, that this indeed is a moot question; and yet they ponder over it for the best years of their Life, sometimes, till it's too late to take the leap of faith.
You, are of course, a Human being not some pretty packaged candy bar being sold for a dime a dozen in your local super market; or a pair of gorgeous stilettos being envied by all-but who flaunts them; or a Fantastic set of four wheels that take your life from 0 to 100 in less than 5! You are not a commodity, or a product or a service which by any means can be defined and dealt with. The conventional rules of 4Ps of Marketing do not apply to YOU, as You are Unique and Rare, as... Read more

Leaders are passé; 7 Steps to become the Thought Leader of your industry!

Posted by Tanvi Bhatt on July 26th, 2012 at 7:44 am

Leaders are very many; but Thought Leaders, they are a rare and a distinguished breed of individuals who are the visionary harbingers of tomorrow. When Leaders are striving to lead and live, thought leaders are creating a whole new world for us to live in! The classic example our world has witnessed is that of Nokia & Apple, the former Market Leader is still striving and thriving to sustain in this new world order, whereas the harbinger of tomorrow-the industry thought leader has banked on its spirit of thought leadership in innovation to bring our world closer to tomorrow. Simply put, Thought Leaders, do NOT wait for the tide to turn, they turn the tide and welcome the glorious tomorrow, today itself.

So what are THE distinguishing traits that separate the thought leader from the pack? Leaders may be born or made; but thought leadership is a different league altogether. There are 7 idiosyncratic traits of legendary thought leaders; we now show you how to embody these traits, in these 7 key steps to become the thought leader of your industry.
1. Follow your Passion
Passion prevails Profession. Period. If you are at crossroads between your passion and profession; don’t worry, as such a crossroad... Read more