I'll drink to that.
As I write in my book THE ON-DEMAND BRAND, we've reached a point now where brands should no longer view social media as a cool new way to connect with consumers.
We must now view social media as a means by which we as brands can enable consumers not just to connect with us, but to each other. And not just in some virtual space, but in the physical world as well.
This initiative can help break the ice in a social setting - as well as continue the conversation (and/or flirtation) after that beer (or the many, many beers, as the case may be) is gone.
Cheers to Bud for the bold idea.
Read all about it, here.
In 2012, 3D projection mapping wasn't just for building facades anymore.
On the heels of our big Top 10 Augmented Reality Initiatives for 2012, here's our list of the 10 best projection mapping projects from the year so far.
The big trend in 3D projection this year? Moving away from projections on just buildings to, well, projections on anything and everything - indoors and out.
But what's you're view? Agree or disagree with us? What initiatives make your list?
One thing's for sure: We can't wait to see where this emerging tech takes us next.
10. Barco at Caesars Palace
What happens in Vegas sometimes goes viral.
9. 'Carmapping' Citroen DS5: 3D Projection Mapping on a Car
Putting 3D projection mapping in motion.
8. Samsung Gives Some Face Time to 3D Projection Mapping
3D projection mapping for the Galaxy Y Duos does double time with this dude's face.
6. 2012 Bud Lite Hotel
Okay, we'll drink to this.
5. 3D Projection Game on Building Uses iPad As Controller
Eristoff innovates. Why didn't Absolut - or even Red Bull - think of this first?
4. 3D Projection Comes to Haute Couture
One physical dress. Lots of different looks.
3. Lil Wayne Uses Projection Mapping to Promo New Fashion Line
2. Skyway International Light Festival
How do you say... Read more