Tagged 'broadcasting'

Sleeping with the Enemy

Posted by Patrick Reynolds on December 11th, 2012 at 1:00 pm

It’s clear that media’s charter has changed. Beyond a slight course correction or even a pivot, we’re talking 180-degree change. Continue down the same path and you’re hot on the heels of dinosaurs.

Moderating the electorate: How broadcasters can play fair with user-generated content

Posted by Tamara Littleton on October 5th, 2012 at 11:23 am

Coverage at election time can lead to accusations of bias. If you're a media owner using use-generated content, how can you strike the right balance?

The Next Olympics: 2012 Forecasts a Shift in US Broadcasting Models for 2014

Posted by Atul Patel on August 22nd, 2012 at 9:00 am

While there was outcry of frustration over the lack of real-time video coverage during the 2012 Olympics in the United States, NBC brought in big ratings and advertising dollars. Even with the outcry of #NBCfail, NBC expects to break even with their prime-time model and possibly make a small profit, bringing in more in advertising than they did during the Beijing games. And the audience numbers back this. NBC averaged 31 million prime-time viewers a night, and over 200 million viewers overall – making this the most-watched non-US Summer Olympics in 36 years. However there is a more fundamental challenge at bay than a Twitter trend. The traditional model worked for NBC this time, but audience expectations have shifted with the advent of streaming video, forecasting a need for new broadcasting models to make future high-profile events available where, when, and how the audience wants to watch.
How We Used to Watch and the Changing Landscape
Until recently, US audiences accepted that Olympic games were provided by a single broadcasting network and its affiliates.  It didn’t matter that the main coverage was available only at a few select channels and only through traditional television. It didn’t matter that we couldn’t easily browse... Read more

"The Story" + the conversation…

Posted by Lisa Ostrikoff on October 8th, 2011 at 4:43 pm

The Story... a never to be underestimated starting point.  A captivating tale to get a message across... and one that gets people talking.
I learned this early on, the first day I entered broadcasting... it's always about 'the story'. Telling a tale that flows, that connects, that resonates... *and* that sparks conversation once 'the story' itself, has reached it's end. This is evident today more than ever, with the rise of social media - where it's not just about "The Story" anymore...  but almost more importantly, the *conversation* surrounding the story.
It's easy to gauge what gets people talking... RT'ing, "sharing", "liking" while adding their own thoughts to the original tale... These types of conversations can offer a lot of value to those participating, and especially to the original storyteller.
Feedback from our communities = invaluable.
This is happening more now than ever on these evolving platforms we all spend so much time on.
What 'story' are you telling...
... + does it get people talking?
Follow me on Twitter @LisaOstrikoff + @BizBOXTV