Tagged 'british'

Top 10 in Digital Outdoor 2012 (Video)

Posted by Rick Mathieson on November 29th, 2012 at 2:09 pm

Is outdoor the new TV?
Thanks to digital, outdoor is quickly becoming that certain "had-to-see-it" element that, if done well, cuts through the clutter in a way most other channels today (digital or otherwise) simply can't.
One remarkable feature of this year's list is how many slots go to Coca-Cola, which simply owns experiential marketing these days. Another is the innovation in vending machines.
Here are our favorite initiatives of the year so far. Let us know if you agree.
10. Nokia Lumia Live Augmented Reality 'Angry Birds' Game
Flip the bird or just get your boogie on. It's all good.
9. Invisible Mercedes Benz
Not so much cutting through the clutter as phasing through it.
8. TNT's Dynamite Street Promo
Technically, the only thing digital here is the activation device. But the results are priceless.
7. Tic Tac's 'Bad Breath'
Kind of like a flash faint than a flash mob. But it's for a good cause.
6. Ford Pinball Park
Pinball wizardry meets the pitfalls of parking on a busy street.
5. 'Axe Anarchy': Outdoor Ads Visible Only If You're Wearing Sunglasses
Attention voyeurs of the world: Has Axe Anarchy have an ad for you.
4. Shafted: Elevator Riders Get Big Surprise from LG
Call it Schadenfreude in the elevator shaft.
3. Coke Zero '007' Vending Machine... Read more

'Nike Write The Future' Puts Personalizable Video in Facebook Fans' Hands

Posted by Rick Mathieson on May 20th, 2010 at 12:00 am

Are you read for some football - the real kind?
Nike certainly is, and it's betting big that its league of Facebook followers is too.
Starting today, Nike is giving Facebook followers a sneak peak of its big new World Cup soccer ad as a way to connect the brand more directly with fans. The spot involves a mammoth do-over that covers the woulda-coulda-shoulda territory every athlete (indeed ever human being) can relate too.
Today alone, over 107,000 new people signed on as Facebook fans (or "likes") to get access to the spot.
What's cool is that as the World Cup gets underway, Facebookers will be able to edit the spot to make their own Facebook soccer campaign. Those voted best will be sent to Nike Academy soccer camp. 
"The way that we put this together is, they are really going to be the centerpiece to this entire campaign," Trevor Edwards, vice president of global brand and category management tells today's New York Times. "They'll see themselves in the campaign, they'll be able to interact with the campaign, be able to promote themselves with the campaign."
In my new book, THE ON-DEMAND BRAND: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World... Read more