Tagged 'breast cancer awareness'

All Pinked Out: Do Boobs Really Need This Much Support?

Posted by Lindsay Rose on November 30th, 2010 at 7:34 pm

October’s onslaught of pink ribbon-emblazoned shirts, hats, water bottles, stand mixers, and even shoes on NFL players has left me all pinked out. It's not that I think breast cancer awareness is a horrible and unworthy cause, but why should this one cause get so much attention? To avoid this post taking an ugly turn for the negative, let's look at what the marketing geniuses behind these campaigns do so well.