Tagged 'brands'

How to captivate an audience in six seconds with Vine

Posted by Tamara Littleton on December 3rd, 2014 at 6:28 am

Social media gives brands a platform to engage, inform and entertain followers, fans and customers. To do this, brands need to deliver the right content, in the correct tone, and via the right channel.

5 Ways to Guard Against “Emotional Contagion” in Agencies

Posted by Carol Setter on July 1st, 2014 at 8:28 am

Two recent studies about social networks focus on the effect of emotions. Anger transfers faster and more viral than other emotions studied. Additionally, in a second study, emotional contagion can change moods without in-person or non-verbal cues. The article suggests ways that agencies can work with employees to better deal with having their emotional state manipulated.

Brands and the politics of sponsorship

Posted by Tamara Littleton on February 7th, 2014 at 5:04 am

For brands, sponsoring major events like the Olympics and the World Cup can bring benefits that are hard to ignore. Adidas attributed a boost in sales to its sponsorship of London 2012. Coca-Cola created more than 120 pieces of content as part of its London 2012 sponsorship activity.
Sponsorship gives brands a chance to enter new markets, while promoting the brand on a global scale. Yet when they sign up to sponsor international events, they don’t just get the benefits. They get the politics, too.
The 2008 Beijing Olympics saw sponsors targeted for their association with the event, with protesters putting pressure on them over China’s human rights record. When people took to the streets in Rio over the Brazilian Governments preparations for the 2014 World Cup, the media turned to the sponsors for their response.
Now, at the start of Sochi 2014, some sponsors are finding it impossible to escape political questions over human rights and the government’s controversial law banning so-called gay ‘propaganda’. These are brands that simply signed up to sponsor one of the biggest events in the world, and presumably support the ethics of the Olympics movement (including ‘Principle  6’ of the Olympic Charter which opposes all discrimination).
How, then,... Read more

Lazy PR Doesn’t Do A Brand Good

Posted by Ragini Bhalla on December 13th, 2013 at 9:22 am

Milk, it does a body good. We all know this to be true. But what does it really mean? Well, if you think about it, it’s a saying that could be easily transferred to the PR industry. Making milk a staple of your daily diet is just as important as embedding strategy and goal-oriented results into your PR “diet.” As digitally savvy and progressive as the PR industry has become, there are still so many PR agencies that define success (for their clients) by the sheer number of items checked off as “completed” each month. And that can often result in empty “wins” that do nothing to drive the client’s long term business goals, both from a brand awareness and lead generation/nurture perspective. To me, that’s the sign of a lazy PR agency. But to point the finger blindly at lazy PR agencies isn’t fair either.
As someone who sits in-house within a brand to oversee the PR and communications strategy, it’s up to the PR agency’s clients to hold them accountable, identify multiple goals and results that actually align with the caliber of media outlets relevant to the industry and lay out a roadmap to grow the client’s PR ROI.... Read more

Five essential steps to successful brand conversations

Posted by Tamara Littleton on December 2nd, 2013 at 3:04 am

Those of us who work in social media are always talking about how brands need to be proactive, to have conversations with their social media fans and followers. It’s lovely to see that some brands are taking this a step further, and talking to each other.