Social media gives brands a platform to engage, inform and entertain followers, fans and customers. To do this, brands need to deliver the right content, in the correct tone, and via the right channel.
Two recent studies about social networks focus on the effect of emotions. Anger transfers faster and more viral than other emotions studied. Additionally, in a second study, emotional contagion can change moods without in-person or non-verbal cues. The article suggests ways that agencies can work with employees to better deal with having their emotional state manipulated.
Milk, it does a body good. We all know this to be true. But what does it really mean? Well, if you think about it, it’s a saying that could be easily transferred to the PR industry. Making milk a staple of your daily diet is just as important as embedding strategy and goal-oriented results into your PR “diet.” As digitally savvy and progressive as the PR industry has become, there are still so many PR agencies that define success (for their clients) by the sheer number of items checked off as “completed” each month. And that can often result in empty “wins” that do nothing to drive the client’s long term business goals, both from a brand awareness and lead generation/nurture perspective. To me, that’s the sign of a lazy PR agency. But to point the finger blindly at lazy PR agencies isn’t fair either.
As someone who sits in-house within a brand to oversee the PR and communications strategy, it’s up to the PR agency’s clients to hold them accountable, identify multiple goals and results that actually align with the caliber of media outlets relevant to the industry and lay out a roadmap to grow the client’s PR ROI.... Read more