Two recent studies about social networks focus on the effect of emotions. Anger transfers faster and more viral than other emotions studied. Additionally, in a second study, emotional contagion can change moods without in-person or non-verbal cues. The article suggests ways that agencies can work with employees to better deal with having their emotional state manipulated.
Milk, it does a body good. We all know this to be true. But what does it really mean? Well, if you think about it, it’s a saying that could be easily transferred to the PR industry. Making milk a staple of your daily diet is just as important as embedding strategy and goal-oriented results into your PR “diet.” As digitally savvy and progressive as the PR industry has become, there are still so many PR agencies that define success (for their clients) by the sheer number of items checked off as “completed” each month. And that can often result in empty “wins” that do nothing to drive the client’s long term business goals, both from a brand awareness and lead generation/nurture perspective. To me, that’s the sign of a lazy PR agency. But to point the finger blindly at lazy PR agencies isn’t fair either.
As someone who sits in-house within a brand to oversee the PR and communications strategy, it’s up to the PR agency’s clients to hold them accountable, identify multiple goals and results that actually align with the caliber of media outlets relevant to the industry and lay out a roadmap to grow the client’s PR ROI.... Read more
Earlier this month, our US team hopped on the plane to attend Forrester’s Forum for eBusiness and Channel Strategy Professionals. Oh what a ride it was. The exhibit hall and session rooms were packed with some of the biggest brand and executive names in finance and retail – all there to roll their sleeves up and get serious about tapping into the power of digital to make great things happen for their brands and for their customers. Amidst it all, there were several inspiring moments and visions shared that reiterated just how ‘ugly’ the road to digital revolution can be with a few bloody noses and battles along the way. As far as we’ve come in this Age of the Customer, brands still have a ways to go before they can tout a badge of customer-obsession. So we decided to give you a glimpse into some of the inspiring digital trends and dialogue that dominated the event.
Expect a few bloody noses.
On the very first day of the event, I had the chance to sit in on a session about leading the digital revolution. In this session, Forrester Research analyst, Martin Gill, was very matter-of-fact in his comparison of cultural revolutions... Read more