Those of us who work in social media are always talking about how brands need to be proactive, to have conversations with their social media fans and followers. It’s lovely to see that some brands are taking this a step further, and talking to each other.
Earlier this month, our US team hopped on the plane to attend Forrester’s Forum for eBusiness and Channel Strategy Professionals. Oh what a ride it was. The exhibit hall and session rooms were packed with some of the biggest brand and executive names in finance and retail – all there to roll their sleeves up and get serious about tapping into the power of digital to make great things happen for their brands and for their customers. Amidst it all, there were several inspiring moments and visions shared that reiterated just how ‘ugly’ the road to digital revolution can be with a few bloody noses and battles along the way. As far as we’ve come in this Age of the Customer, brands still have a ways to go before they can tout a badge of customer-obsession. So we decided to give you a glimpse into some of the inspiring digital trends and dialogue that dominated the event.
Expect a few bloody noses.
On the very first day of the event, I had the chance to sit in on a session about leading the digital revolution. In this session, Forrester Research analyst, Martin Gill, was very matter-of-fact in his comparison of cultural revolutions... Read more
Last Sunday, November 10 marked the 238th birthday of the United States Marine Corps. On November 10, 1775, Captain Samuel Nicholas formed two battalions of Continental Marines in Philadelphia as Naval infantry, and the Marine Corps has since become well known for its proud traditions and strategic theory and practice of warfare. Here are a few lessons content marketers can learn from one of the most respected fighting forces in the world.
Remain Faithful to Your Readers
The Marine Corps motto Semper Fidelis means always faithful in Latin and signifies the loyalty of all Marines past and present to the Corps and the United States. Good content marketers should remain always faithful to their readers when it comes to generating good content. Content marketing at its core is about providing readers with useful, timely and relevant material – not selling or self-promotion. Keep content focused on reader benefits, not boosting SEO or sales. If you’re content is good, increased visibility and sales will happen organically.
Deploy Content Through Multiple Channels
The Marine Corps’ success lies in its ability to rapidly combine air, land and sea forces to achieve every mission. The Marine Air-Ground Task Force is a term used to define how the Marines... Read more
Everywhere I look these days, I see people sitting in trains, standing in retail store lines and crossing the street with their heads down, eyes fixed hard on screens of all sizes and operating platforms. And I’m no exception this rule. In the words of 80s pop culture icon Madonna, I am living in a digital world and I am a digital girl.
As consumers, we are perpetually distracted, hyper connected, multi-tasking, impatient and more demanding. And when it comes to brands – be they in our staple of favorites or newcomers – the idea of selling isn’t as simple or fast as it used to be. It can sometimes take days, weeks or even months to get one consumer to stop what they’re doing and pay attention (for longer than 2 seconds) and feel as if what the brand is saying, doing and selling are useful, affordable, authentic and tuned in personally to what we, as consumers, want, where we go, and what we do everyday. This was one of the underlying themes I saw at the annual eTail East Conference in Philadelphia last week. Because digital isn’t just “what I do” for a living and is embedded into my... Read more
The ad:tech Startup Spotlight Series is a competition that finds and rewards the most enterprising new companies in digital marketing. It’s a push to connect innovative startups with agencies and brands, and foster the development of products and services that change the world.
The ad:tech team is now looking for brands to judge this illustrious competition and help acknowledge the most innovative startups.
What brands participate?
In the past, we’ve had brand judges from Target, GE, Gap, Unilever, Wonderful Pistachios and General Mills to name a few.
How does it work?
ad:tech works with you and your team to identify categories/challenges pertinent to your brand
We issue a call for startups to submit to participate in the respective categories
The ad:tech team and advisors narrow it down to about 10 – from which your brand will choose four to be finalists in each category
The competing companies are given a mock RFP for $250,000 and are tasked with creating a time-sensitive presentation to pitch their product or service live at ad:tech New York (November 6-7, 2013)
What do we need?
Your commitment to attend and judge sessions over the course of the two days at ad:tech New York
Permission to promote the competition using your brand name and logo via our... Read more