Tagged 'branding'

3D Projection Mapping – On A Miniature Model of Tokyo (Video)

Posted by Rick Mathieson on April 23rd, 2013 at 5:58 pm

Call it 3D projection writ small. Very, very small.
In January, I posted about an initiative we spearheaded to super-size a client's core message on a 12-story building through the power and magic of 3D projection mapping.
In celebrating its 10th anniversary, Ropongi Hills - a renowned Tokyo landmark, decided to use the technology in reverse - with a remarkable digital campaign called "Tokyo City Symphony," an interactive website where you can experience playing with 3D projection mapping on a 1:1000 miniature model of Tokyo.
According to the Mori Building Company, the handcrafted model is an exact replica of the cityscape of Tokyo in every detail. Three visual motifs are projected onto the city in sync with music: "Future City," conjuring futuristic images, "Rock City" that playfully transforms Roppongi Hills into colorful musical instruments and monsters, and "Edo City," or "Traditional Tokyo," that portrays beautiful Japanese images.
One very big small idea.
Check it all out yourself, here.

Social Media "Experts"…Really?!?

Posted by Jason Burnham on April 22nd, 2013 at 2:49 pm

These days everyone is desperately trying to figure out the best ways to leverage social. In fact, if you type the phrase “social media” into Google, over 500 million results will appear. That’s more than the results for just “media”. Marketers are feeling the pressure to become more “social” from senior management and scrambling to put together social media campaigns so that they can check that box off of their marketing deliverables. Many marketers think by launching a Facebook page or getting a lot of Twitter followers that they have satisfied their social media needs. Once marketers realize that it takes much more to drive social activity that will result in ROI and the resources required for managing these social initiatives, they are quickly on the hunt for social media experts to assist them; and there are many who claim to be social media experts ready to serve your every need.
Marketers have started to tackle their social media needs, similar to how they have historically approached every other marketing tactic - by isolating and siloing their strategic parameters, success metrics, and analytics. We’ve seen this time and time again. This is how marketers dealt with banner advertising in the ‘90s,... Read more

The Rise and Ruckus of Branded Journalism

Posted by Tony Quin on April 3rd, 2013 at 8:03 am

For brands, the need for journalistic content stems from growing branded communities in social spaces. As brands and consumers engage in more personal conversations via social, consumers simply demand more from them.

Retailers and Mobile: Stop looking in the rearview mirror and focus on the road ahead

Posted by Todd Sherman on March 13th, 2013 at 8:42 am

Retailers need to embrace mobile as a completely new way to reach and engage with their customers, not as a mobile-optimized version of their online ecommerce site. The best way to learn to do this is to understand mobile's true potential in retail.

Mobile Phone Branding: An Overview of the Race to the Top

Posted by Bri Bauer on March 11th, 2013 at 5:38 pm

It’s customary for mobile tech companies to show off their new products at heavy-hitter trade show events like the Consumer Electronics Show and Mobile World Congress (MWC).