the times they are a changin’ folks; and the whippersnappers entering our demographic poole aren’t exactly the loyalists we’ve come to know and rely on for continued support
Google's recent Hummingbird algorithm and the arrival of KitKat are forcing agencies and brands to stretch their search marketing minds and strategies even further - for the better. More focus on meaningful content and mobile engagement with content translates into a need for longer-term SEO and content marketing commitments. It is clear the days of quick wins and overnight successes in SEO are indeed an era that is well behind us.
In a previous blog post, Time for a New Definition of SEO, many readers commented with their own insights and opinions about the requirement for a new definition of SEO. The following concept seems to be prevalent:
“SEO is the long-term process of enhancing a brand’s opportunity for discoverability in search and social, throughout the prospect’s buying cycle and across any device.”
Understanding searcher behavior by channel, intent by geography, and engagement by content asset throughout the buying cycle is key to a brand’s web presence reputation.
Mobile Usage is Forcing a Shift of Search Strategies
It is projected that the number of mobile devices on this planet will surpass the population of the world in the very near future. As it stands, according to data available on Wikipedia, there are 6.8 billion mobile... Read more
A controversial plan is moving forward to introduce hundreds of new domain extensions on the Internet in the coming months, joining the ones we’re accustomed to like .Com, .Net and .Org. The introduction of these new generic top-level domains, or new gTLDs, has received some attention in the advertising and marketing world, mostly due to a strong opposition from groups like the Association of National Advertisers (ANA). Despite a full court press by the ANA – including many media appearances to voice their opinion – a recent survey of marketing and advertising professionals (full report here) returned two surprising findings. First, there is still a severe lack of awareness about new gTLDs among industry professionals, and second, after learning about new gTLDs a majority of survey respondents believe they'll ultimately be useful and successful.
Out of 360 advertising and marketing professionals surveyed, only 54 percent were aware of the pending introduction of new domain extensions. This shows that none of the parties with a major voice in the discussion have been successful in getting the message out to one of their most important audiences – the marketers and advertisers whose jobs could be greatly impacted. This includes ICANN, the Internet’s governing... Read more