Tagged 'branding'

Report: Social Media Benchmark and Content Trends for the Fruit Juice Industry

Posted by Doug Schumacher on November 24th, 2015 at 11:39 am

In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top fruit juice brands in the US. We’ll analyze 9 category leaders: Dole, Naked Juice, Capri Sun, Ocean Spray, Minute Maid, Welch’s, SUJA Juice, V8, and Langers Juice

The largest network account among all these brands is Dole’s Facebook account: 1.8 million fans.
Instagram accounts on average gained over 18% in fan growth, industry-wide.
Between Facebook, Twitter, and Instagram, Instagram generates the most engagement. And on average, engagement on Instagram is over twice that of Facebook, despite having only 2% of the Facebook fan count.

16 Marketing Trends for 2016: Trends 1-4

Posted by Winnie Brignac Hart and Lorrie Brignac Lee on November 10th, 2015 at 10:29 am

Standing Out has become increasingly challenging in a world of sensory overload. Because of this, 2016 will be the Year of the Brand, because a familiar and trusted brand still has the ability to cut through the clutter. Organizations will look deep inside themselves to find those unique characteristics which differentiate them from the competition. The Top 16 Marketing Trends for 2016 support this movement.
Take a look at 4 marketing trends to help you stand out in 2016:

To stand out, an organization must have a clear idea of where it is standing now
Defining key brand attributes (differentiation, relevance, promise and intelligence) will be critical
Clarification of core values, mission and vision will lead to authenticity
What sets your brand apart will facilitate your distinct advantage


Brands have become increasingly disjointed and misunderstood both internally and externally
The brand must be consistent with internal and external perceptions, reputation and purpose
Alignment will provide a firm foundation on which to build strategy and direction
Internal alignment will contribute to team strength and consistent brand and messaging


Intrusive, mass-target marketing is expected to decline as relationships built on trust increase
Need to... Read more

Hacking – brands' integrated media nightmare

Posted by Brant Emery on October 28th, 2015 at 9:23 am

Or: Why Brands Need to Stop Failing in Managing This Type of Crisis Now. Thank you.
Or Or: TalkTalk, you're on the right track! Don't fail now.
We all get hacked. Hacking is a modern crime that is flourishing. As CNN reported back in September 2014, this is the Age of Hacks. Hacking is something that will affect 1 in 2 of us in our lifetime. With credit card details worth an estimated $102 per card on the dark markets, this is the new crime d’jour – and one that offers a distinct set of challenges for brands.
The True Costs of Hacking
The direct costs are often substantial but hard to define exactly due to lack of direct consequences, in many cases. Blue Coat created this informative infographic detailing several big brand examples. Classic costs include, lost business time, internal costs, security investigations, new IT systems, etc. What’s often left out is the brand impact. In many cases, this is substantial, because hacking is unlike any other brand threat.
Why is Hacking such a Unique Brand Crisis?
As the Sony Pictures CEO himself succinctly said in a WSJ interview “You can’t be caught in the headlights doing nothing.” The hacking of Sony Pictures is a... Read more

Joseph Carrabis' Under the Influence: Reading Virtual Minds Volume I Science and History, 4th edition

Posted by Joseph Carrabis on August 26th, 2015 at 11:12 am

Buy this book to make me happy

3 Social Media Campaigns from Luxury Auto Makers in July

Posted by Doug Schumacher on August 14th, 2015 at 10:28 am

This past July there were some social media campaigns in the luxury auto industry worth taking a closer look at. Below, in the Subject Explorer chart, you see the topics brands were posting on the most, and with the most engagement (see the legend at the bottom of that chart).

The #acuransxontour hashtag really jumps out for both it’s high volume and high engagement rate. The analysis of this campaign is directly below, in the Subject Analyzer.
They’re taking an Acura NSX on the road and the first stop was Chicago. Where to next? Follow the car around the country — that’s the central theme here, which you can see outlined in the Top Related Terms chart, below.
In the Posts chart below, note the even distribution of posts around the 3 social networks. Of course, where engagement happens is another thing entirely, and like many of our previous campaigns we’ve highlighted, Instagram takes the lead here.

The next campaign, #nyfwm from Cadillac, is centered around New York Fashion Week: Mens. As this is only a several day event, the campaign’s duration is going to be quite different from the NSX road trip. This is clearly highlighted in the Posting By Day chart. However, in... Read more