What does Facebook mean to you? Let’s face it, these days Facebook is not just a social network, or a site for us to simply post updates. It has truly become a critical part of our lives - our virtual playground, where all our friends live, communicate and share. And if you are anything like me, than you can rarely go anywhere without posting, checking in, or communicating with your friends on Facebook in real-time conversations.
Facebook is more than just a platform, it’s an experience – and it has changed the way we live our lives.
Marketers are looking to do the same – build connections with their consumers in a more personalized way. These marketers often look to agencies for advice on how to successfully engage and connect with their audiences on social networks like Facebook. What better way to show marketers how to leverage Facebook’s platform than by Facebook using itself as a marketing tool?
With the release of Timeline Movie Maker, Facebook as a brand is leading by example, showing marketers how to use Facebook as a platform to connect with people on an emotional level. Built in collaboration with Facebook and my agency,... Read more
Tagged 'branding' 
A Minute of You: What does your Facebook Timeline Movie look like?
What Does 2012 Have in Store for Marketers?
This post is also available on OPA's blog.
The online publishing market has evolved rapidly over the last 5+ years taking the world of marketing with it. We now have a set of tools and digital platforms at our disposal—from HTML5 to various social networks—that would make the guys from Mad Men choke on their martinis. 2012 will be no exception. What will shape the industry in 2012? Here are some critical tips to help marketers deliver meaningful brand experiences in the coming year:
Touch Points – Connected with Consumers Across All Devices: One of the biggest opportunities for marketers in 2012 is to surround the consumer with a consistent brand experiences across platforms—a concept that has demonstrated a multiplier effect. As a recent study from Nielsen/CBS Television City found, participants exposed to ads on multiple screens, had a 24% increase in brand awareness—jumping from 50% to 74%. Each experience should be unified to reinforce the brand story, but tailored to the medium to make the most of the channel’s strengths.
Creative Renaissance – Delivering Online Brand Experiences: Online is a terrific place for marketers to deliver strong brand stories rather than simply leveraging the platform for direct marketing. For example, in a... Read more
