Tagged 'brand'

Making the Most Out of LinkedIn

Posted by Emily Weeks on February 11th, 2014 at 9:55 am

Do you have a LinkedIn account? If the answer is yes, continue on. If no, stop what you’re doing (presumably reading this blog post), and take 5 minutes to create an account – trust me – you’ll thank me in the future.
Now, safely assuming everyone reading this has a LinkedIn account, the question remains: “How can I make the most out of my time on it?” It doesn’t have the entertainment appeal of Facebook or Twitter, it doesn’t have the visual appeal of Instagram or Pinterest. Truth be told, it might not be the social media site you spend hours a day on. But that being said, the value you get out of 30 minutes on LinkedIn may be far greater than the 2 hours you spend mindlessly scrolling through your Instagram feed.
One of the downfalls of LinkedIn is its connotation—people often think of it as just an online resume – but it’s much, much more than that. While it does serve this purpose, it also functions as an online networking portal, a news source, and a search engine for individuals, companies and even jobs themselves. After all, it is the world’s largest professional network. Did you know LinkedIn is... Read more

How to Clone Your Best Salesperson

Posted by Tony Quin on January 15th, 2014 at 9:00 am

Imagine this: sales people that never get tired, never need vacations and happily work 24/7; they don’t need commissions and you always know where they are and what they’re doing. Best of all, every one of them is as good as your best salesperson.
Believe it or not, that is exactly what your company website can and should be.
Too often, brand or company websites are just glorified brochures or worse, repositories for tens of thousands of documents. Enormous amounts of time and money go into expensive content management systems and complex technology that make these sites function, but nobody really seems to answer the most important question: how is our website going to drive sales?
First, you should recognize that your website has become pretty important to your prospects. As the 2013 “Trust in Advertising” study from Nielsen revealed, brand websites are now the second most trusted form of advertising, second only to personal recommendations. This is important because it means that brand sites have become the preferred way that prospects explore a purchase. It’s where they form opinions about your company and about the only place (short of a face-to-face pitch) where you can completely control the story that you tell.
That’s... Read more

Has Your Website Ever Been Stolen?

Posted by Tony Quin on January 13th, 2014 at 9:49 am

If imitation is the sincerest form of flattery, scraping has to be right up there.
Last week, we discovered a website hosted in the Bahamas called www.iqadvertisingagency.com. Some delightful individual, who was clearly not raised right, decided to scrape (or steal in the old vernacular) our website for some nefarious purpose. They changed the contact info to the address of an internet café in Toronto and replaced our telephone number with theirs. Worse, they seem to have persuaded my entire team of executives to go and work for them…traitors.
I can’t help but wonder what they think they can achieve. Opinions in the office range from they are trying to get a loan and needed a cool site to show their banker to they are trying to sell themselves as us to get business. Clearly they have never been in any competitive pitches. Most clients today not only want to meet and grill the entire team before they hire you, but many actually want the agency to do the work in advance to see how good you are. Good luck with that.
We sent off the necessary communications to the hosting provider and requested that the site be be removed from Google... Read more

3 Secrets to Powerhouse 'Prankvertising' (Video)

Posted by Rick Mathieson on January 7th, 2014 at 4:43 pm

A growing number of brands are finding that it can pay big to pull pranks on your customers so other people can laugh at them.
Just look at Sony Pictures, which faked this telekinetic rampage inside a local coffee shop - captured in the video above - complete with patrons pushed up the side of the wall, furniture and books blown about – to promote the new remake of the horror classic, “Carrie.”
Or LG. In an effort to show off the lifelike picture on its next-generation IPS video monitors, the consumer electronics giant scared the crud out of people in elevators by making it appear as if the floor is falling away – with the instant fear captured with eye-level cameras.
Or even candy brand Tic-Tac, which combined a flash mob with a giant digital sign – all in the service of creating a hugely embarrassing scene by making unsuspecting passersby believe they have astonishingly bad breath.
Dubbed “prankvertising,” the technique combines real-world antics with digital-age magic to astonish those who see it live, and to delight the many (many) more who will view videos of the shenanigans online.
And it’s catching on – because it costs a fraction of the money of network... Read more

Bad Lip Reading: Game of Thrones (Hilarious Video)

Posted by Rick Mathieson on October 16th, 2013 at 5:32 pm

It's often said that consumers own the brand in the digital age.
And indeed, in my book THE ON-DEMAND BRAND, I talk about the importance of emphasizing what I call the P.O.S.itive - making experiences Personalizable, Ownable, and Shareable.
The effort here was not a sanctioned initiative. It is just a particularly side-splitting example of how superfans working their magic - a notion that brands find both horrifying and promotional gold.
After all, you aren't anybody until you're getting spoofed in viral videos - or a SNL skit.
Is your brand ready for this kind of mischief?
Read more about the video, here.