It’s a logo like none other.
Which is why there’s no way I could resist asking Rich Silverstein and other executives central to its creation to appear on-camera and share insights on "The Seagate Living Logo"—the world’s first patent-pending corporate brand identity.
(See video at bottom)
NEVER THE SAME LOGO TWICE
Yes, it’s true that brand identities rendered in real time through data visualization have been around for a while now.
But the Seagate Living Logo—launched at CES last January—is the first to have a patent in play for literally taking its shape using live data feeds flowing from public data sources such as Twitter, Facebook, Instagram, LastFM, Amazon, Getty Images and more.
The idea? To represent the integral role Seagate storage solutions play in storing 40% of the world’s data, and in enabling the data-centric business models of today’s most innovative companies.
INNOVATION IN MOTION
Throughout the last 12 months, new variants have included interactive Living Logos that respond to physical movements through Microsoft Kinect-based technology—allowing you to essentially swim amid social media posts and images.
A standalone Facebook version lets you personalize the experience using your own online images.
And another can be customized in real time using Twitter and Instagram keywords and handles, as well as... Read more