For more visually-driven industries, like fashion, Instagram is driving some impressive engagement levels. However, with other industries, the value of Instagram may be less apparent, and require some additional analysis.
Let’s take the category of children’s hospitals, and see how we might assess the potential of Instagram for this industry. It’s notable that less than half of the children’s hospitals we looked at even had Instagram accounts. But by analyzing how Instagram performs for those hospitals relative to their other social media accounts will tell us a lot about the impact of that network.
To start, we’ll look at the overall posting activity for the month of May, 2015 for the four children’s hospitals active on Instagram. This is presented in the Instagram Subject Analyzer, below.
Instagram activity for Children’s Hospital brands
In the Posts chart, it shows a total of 40 posts for May from these 4 brands. Not a high level of volume. We can compare that to the posting volume on other networks in the Global Posts Leaderboard, below. Instagram is one of the least posted on networks for this group of hospitals.
Should they be posting more? That would depend in part on how their Instagram posts are performing. So let’s look... Read more