Digital Marketing Pulse Survey Invite: Are Brand Managers Prepared to Succeed?
The impact of digital platforms, technologies and channels on our brand and marketing plans is increasing and evolving in seemingly constant motion. In response, brand decision-makers, stakeholders and influencers are challenged and roles are shifting to effectively address brand marketing objectives in an increasingly digital world.
Are brand managers prepared to succeed with the rise of digital marketing?
We are on a mission to find out – and more importantly to share those insights and tips from our research.
If you can spare 5 minutes please share your experience and insights with us. We have released a survey to help fuel insights on the subject and would value your participation. We have also thrown in a chance to win a mini-iPad.
The survey results are designed to help fuel broader insights for an up-coming iMediaconnection.com article as well as a research brief. Survey participation is anonymous.
To take the survey please click here (or cut & paste): http://bit.ly/114Qjlq
Other thoughts, insights or comments welcome!
Thanks in advance - Denise Z.
When it comes to digital brand success, effective brand defense is essential. Qualitative market research offers powerful information and insight to help optimize and create effective defense strategies. Whether you are responding to market trends and competition or implementing a proactive defense strategy to stay ahead of the curve, these tips will help to get you started and improve your chances of success.
What is Qualitative Market Research?
Qualitative market research methods are techniques that brands use to obtain insight into the behaviors of their audience, market or competitors. Instead of focusing on what decisions others are making, qualitative methods delve deeper to obtain information on how and why decisions are made.
In most cases, qualitative research is conducted using small groups. Focus groups, in-depth interviews, video chats and forum discussions are all common ways of conducting qualitative research. Sessions might take place over a few hours or extend for a month or more. During your research efforts, it is important to engage your audience to analyze not just their answers, but body language, confidence, tone and other aspects as well.
Important Qualitative Research Considerations for Digital Brands
Traditionally, qualitative research was conducted in person with a professional moderator. One-way glass and other observational methods... Read more
No, omnichannel is not big brother. It's an enhancement to the overall consumer experience and ultimately an increase in revenue...and brands that are successfully adapting understand that digital and social are leveling the playing field and recreating the customer experience, not to mention the meaning of their brand promise.