For years, public relations professionals have known of the power of brand advocacy. But in the digital age brand advocacy is evolving into the realm and responsibility of nearly every type of digital marketer. Whether you’re working on a search marketing campaign or overseeing a client’s display strategy, every marketer needs to understand and believe in brand advocacy.
Tags: brand advocacy, brand advocates, consumers, Digital Marketing, digital media, Facebook, online marketing, shopping, Social Media, social media marketing, twitter
Posted in Social Media | 1 Comment »
Your customers sure are. Coupon redemption is at an all-time high and the hunting and sharing of coupons has become a social media game.
You might say that coupons have become cutting edge. Last year was record-breaking for CPG coupons distribution. Valassis reports that over $485 billion in CPG coupons were distributed in 2010. That’s up 13.9% from the previous year and up 47.4% from just 5 years ago. That trend is continuing. CPG coupon redemption volume in the first half of 2011 is up 3% over the same time last year. (as reported by NCG Resource Center)
The recession changed a lot of shopping behavior - cutting back and saving money became a necessity. Even as the economy improves (it really is, just don’t look at the stock market today) this behavior will be here to stay. Besides, saving money is fun and consumers enjoy talking about finding the best deals. Social media is the perfect place for this to flourish.
For many it’s become a game. Yahoo called it the “Gamesmanship of Shopping” in a report this spring. They found that social media has led to as new shopping mindset that is analogous to playing a game. It’s cool to find... Read more
Recent research from eMarketer and ROI Research further substantiates the evidence around cultivating and growing a loyal fan base on top social networking sites such as Facebook and Twitter, as being an integral part of sales success online. Social media fans and followers display heightened customer loyalty to brands they follow on social media sites (as indicated by the study). In 2011, according to eMarketer and ROI Research, 34% of US social network users were more loyal to brands they 'liked' on Facebook versus brands they did not 'like'. Similarly, 46% were more loyal to brands they followed on Twitter versus brands they did not follow.
The bottom line is that engaging and retaining loyal fans through social media is becoming more and more essential to the success of brands online. In fact, 50% of Twitter and Facebook users also said they were more likely to talk about, recommend, or purchase a company’s products after they began following them on social media. Furthermore, loyal customers are not only more likely talk about your brand, but also to influence purchases by others, according to a study done by BzzAgent.
3 Reasons Why... Read more