Tagged 'brand advocacy'

How To: Recognize the Power of Brand Advocates

Posted by Keith Trivitt on September 6th, 2012 at 7:50 am

For years, public relations professionals have known of the power of brand advocacy. But in the digital age brand advocacy is evolving into the realm and responsibility of nearly every type of digital marketer. Whether you’re working on a search marketing campaign or overseeing a client’s display strategy, every marketer needs to understand and believe in brand advocacy.

Leveraging the Power of Facebook for Both B2B and B2C Businesses – Part Two

Posted by Linda Fisk on November 7th, 2011 at 3:01 pm

How does a business build the kind of trusted connections that Facebook creates between friends? How can a business spark conversation, inspire sharing and nurture an engaging experiencing to drive business results?Facebook provides three areas of social interaction that both B2B and B2C businesses can benefit from: pages, ads and technology. Here are a few key pointers:

Leveraging the Power of Facebook for Both B2B and B2C Businesses – Part One

Posted by Linda Fisk on November 7th, 2011 at 2:01 pm

The question facing businesses today is how to best build these kind of essential connections between a business and its brand advocates, influencers, current customers and prospective customers. How does a business build the kind of trusted connections that Facebook creates between friends? How can a business spark conversation, inspire sharing and nurture an engaging experiencing to drive business results?

Follow Mom’s Advice for Social Media Success: Part Three

Posted by Linda Fisk on November 2nd, 2011 at 10:19 am

I now realize that my mom held great insight about the dynamics human behavior and shared valuable societal insights during our family dinners together. And, mom’s wisdom surprisingly applicable in social media strategy.
Remember those times when you were slow to respond to a question posed by your mom? Perhaps you weren’t anxious to relay a story to your mom, so you were trying to stall before answering. If you were like me, your mom wouldn’t let you get away with skirting the issue and would tell you to “Answer me now!”
Mom was offering a really fundamental lesson during those exchanges. I think most people want to feel that they are being heard. They want to know that you’re paying attention and listening to them. This is especially true in the realm of social media. In fact, the time it takes you to appropriately respond to a customer is an important indication of your overall success.
Social media provides a platform for your brand to be discussed and it gives customers a reason to interact with your brand and offer their thoughts and feelings. Your success will be impacted significantly based... Read more

Follow Mom’s Advice for Social Media Success: Part Two

Posted by Linda Fisk on November 2nd, 2011 at 10:13 am

Growing up, I remember my mom often reiterating that honesty was the best policy and to always tell the truth, and take responsibility for my actions. And, over time, I began to understand the wisdom of that simple guiding principle.
Now I see a broad range of applications for that simple convention my mom taught me as a very young child. In fact, many of our elected officials would do well to follow mom’s advice. But, one of the most surprising applications of this uncomplicated principle is in the world of social media.
Consider this situation: you have successfully launched an active blog on your company website and have sparked lively discussion about your new product launch. But, not all the response is positive. In fact, some of the comments could be considered downright negative. And, maybe the criticism is based on false information. What do you do?
Follow mom’s advice. Be honest, and take responsibility for your actions. Or in this case, your brand. Carefully listen to the comments being offered by your customers, and consider what might be a legitimate concern. Don’t delete... Read more