So much more than a Zero sum game.
This exactly what a Tron-related mobile game should be like. Or should it be called a "sponsored, co-branded social mobile game"? Is it a game for Coke Zero, or for Tron Legacy? When it looks this cool, who cares.
Add in augmented reality and this ARG (alternate reality game) could have been spectacular. Add in the video of Tron star Jeff Bridges doing a dramatic reading of one of his Hyundai commercials, and it could have been priceless.
Or better yet, add in augmented reality showing Jeff Bridges in Tron garb, reading the text while driving a videogame version of a Hyundai. While drinking a Coke Zero.
Sponsored by Kotex.
Now that would have been something to see.
The Ides of March have come and gone. Today's the first of April and the news is so hot, it's sizzlin'. Check out this mornings headlines!
This morning, Apple announced that Woz is returning to the company. To celebrate they have launched a new iPhone app that actually makes bacon.
In a press conference this morning, Michael Dell addressed the creation of single-client agency Enfatica. Mr. Dell was quoted as saying, "Boy, that was dumb."
Twitter monetization strategy revealed: porn.
Hulu introduces the world's first $6,000,000 CPM with bionic tracking.
AOL just gives up.
Alex Bogusky decides not to do any more interviews. "It's really about the brands, not me" said Bogusky, "Really. I mean it. No, really. I'm serious. Really."
Tonight on Spike TV: Guy Kawasaki and Robert Scoble battle to death in a steel cage to decide who shall be The Ultimate Twitterer.
More stimulus pork exposed: Congress earmarks millions to stifle mass whining about Facebook redesign.
Obama proposes to bail out ad industry. "This will complement the government's new auto business," he says. "Now we can do advertising for our Used Car Sales Event."
GM top spot goes... Read more