Tagged 'bloggingmobile'

Creativing :: Keeping up with change, Jeff Bezos on product development, and the Marine’s social media handbook

Posted by Doug Schumacher on September 29th, 2011 at 12:07 pm

10 posts that point to the future of digital marketing:
Bezos: “In The Modern Era Of Consumer Electronics Devices, If You Are Just Building A Device You Are Unlikely To Succeed.” | TechCrunch
What Jeff Bezos outlines here should be the POV for all product managers and marketers everywhere. Products simply have to be seen as fitting into a much greater world around them than ever before, and the key is figuring out how to make your product relevant to people in ways they aren’t even thinking about it right now.
Dazed and Confused? Welcome to the Club
“There’s a lot of buzz recently suggesting both consumers and brands are overwhelmed by the accelerating pace of technological change. The main takeaway? Stay focused on people and their needs. And key to that is understanding those consumers and how they use the technologies around them.”
Fashion Blogging Grows Up: Why Advertisers Want a Piece of the Action
“Who are the new influentials? Fashion bloggers are likely years ahead of their peers in other industries. This is both an opportunity for marketers to get in and align themselves with a more economical form of press, and a threat to fashion publications accustomed to charging brands far more for... Read more