Brands and marketers’ growing desire to connect with consumers via social media is nothing new. Plenty of data and insights exist to help us better understand how to make smart marketing decisions within major social media sites like Facebook and Twitter, but what about the blogosphere?
That’s where this study aims to help; we recently conducted a groundbreaking research survey with bloggers to help give marketers a better idea on how to work with and connect the blogosphere to their campaigns.
In our research we discovered that, although it does still carry some weight for bloggers, money isn’t king in the blogosphere. Bloggers spend a great deal of time honing their craft and building their audiences, and want to be respected for their time and expertise.
Some of the few key insights we uncovered include:
Statistic: 75% of bloggers’ primary reason for blogging is NOT revenue generation. Their passions for sharing information and blogging as a hobby are the top reasons to blog.
Advice: Do your due diligence before outreaching to bloggers. Read their content, and if possible, look for bloggers that already have an affinity for your brand. While some bloggers are only in it for the money, most aren’t, and you’ll be much... Read more