Everyone has access to publishing these days, but are all blogs created equal? Feldman Creative and ClearVoice unveil the truth about blog publishing in an infographic titled "Eulogy for a Blog".
Today, during my hourly crawl of the world’s content marketing blogs, I spotted an absolute gem of a headline and just had to write about it. It was the title of the latest post on the Content Marketing Institute’s site, written by Heidi Cohen – who is a steadfast member of the content marketing industry and a really great writer.
It read: ‘How to solve your biggest content marketing problem in 7 easy steps’. Sounds simple, huh? It’s actually very well thought through and if you want to replicate it, here are the three things you need to take from Heidi’s headline.
Number 1: ‘How to solve...’
As most B2B marketers will know, content needs to offer value in some way – be it making a person laugh or, in this case, teaching them something. The word ‘solve’ instantly jumps out at us, as we know straight away that this blog is going to educate us. Reading it will be a valuable use of our time. Using this word has instantly decreased the chance that we’ll dismiss the blog and move onto something else – first gold star for Heidi.
Number 2: ‘...your biggest content marketing problem’
This part of the title instantly... Read more