Tagged 'blogging ethics'

Guest blogging – remain anonymous or be real?

Posted by Russell Morling on November 26th, 2012 at 4:36 am

As an SEO and keen guest-blogger, I read with great interest over the weekend, an article written by Mike Hall, Senior Online Marketing Executive at Coast Digital.
The post on Mike White's blog, entitled 'Blogger Outreach - To be (anonymous) or not to be (anonymous)?', got me thinking about the various pros and cons of anonymity when guest blogging, and whether it has a place in online marketing today.
It has always been a contentious issue for guest-bloggers and SEOs as to whether being totally up front with your outreach efforts performs better than creating specific aliases for various clients, or to suit the blog that you're reaching out to. Like Mike, I've always been a fan of the upfront and honest approach and have always reached out to bloggers using my work email address and explaining exactly what it is that my client can add to their blog.
Google Authorship Mark-up
I think it's particularly important in a post-Panda/Penguin world to publish legitimate articles that add value to a blog and drive traffic in their own right, rather than just acquiring a link.
The issue faced by agency-side SEOs is how to approach outreach for multiple clients in multiple business sectors. The best way... Read more

The FTC & Bloggers: It's About Time

Posted by Daniel Flamberg on October 13th, 2009 at 12:00 am

The Federal Trade Commission (FTC) revisited its Guides Concerning the Use of Endorsements and Testimonials in Advertising , the rules on truth in advertising, for the first time since 1980  and applied it to bloggers. A firestorm of criticism erupted. 

But I don't get it on several levels. 

For years people pretending to be consumers have been posting blog comments, reviews, criticisms, endorsements, features, benefits, images, schematics  and other content pretending to independent advocates of  brands and causes. Whole firms of these fakeroo posters peddle this service to brands desperate for buzz and new customers. A few years ago Wal*Mart's PR agency, Edelman, got busted for this kind of false-flag abuse.
Bloggers, me included, are always looking for freebies and swag. I'm still jealous that when Jeff Jarvis said he was in "Dell hell" he got a laptop. When I posted my "Dell hell" story I got a snotty call from a Dell flack. 

Over the years, I got a few books to review, a few t-shirts and a mountain of white papers and reports that the authors' often charge for. I haven't shilled for anybody and I've tried to be equally critical of everyone; sometimes ranting and sometimes praising. My goal is to disclose... Read more